Business Development Liaison (Home Health), Full-Time
At a glance
Mid-level Business Development role at Adventist Health. Simi Valley.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build physician relationships and increase referrals by visiting referring and non-referring practices
- Explain hospice, home health, oxygen, and equipment services through education and consultative recommendations
- Plan and oversee marketing, community relations, education activities, campaigns, and related events
- Coordinate collateral, direct mail, advertising, web, publicity, presentations, and other communications
- Manage the sales cycle, track referrals and admissions, and submit weekly activity reports
What you bring
- An associate or technical degree, or an equivalent mix of education and related experience
- Healthcare marketing or sales experience is preferred for this role
- Prior healthcare experience is preferred for working with physician offices and medical services
Who this fits
This role suits a mid-level business development professional who can work directly with physicians, office staff, and community audiences. You will own referral growth, revenue-related goals, service education, and physician-office support. Employment requires applicable vaccinations, with medical and religious exemptions potentially available, and the employer participates in E-Verify.
From the employer
Our home health and hospice agencies are located throughout California, Hawaii, Oregon and Washington. They serve the entire community and offer personalized in-home care, and many have been recipients of Home Care Elite awards.
So whether you're looking for the buzz of a large city, the tranquility of nearby mountain bike trails or something in between, we encourage you to explore our organization.
Job Summary:
Represents Home Health services to physicians, hospitals and the medical community. Demonstrates the value of hospice, home health, home oxygen and medical equipment services to the medical community and the community as a whole, through support and education. Seeks to expand these services and to promote the quality of care to the residents within the community. Accountable for business goals including referral volume and revenue generation in line with the agency's business strategy. Promotes services consultatively, determines customer's needs and requirements and makes recommendations to both referring and non-referring physicians and customers of the various benefits the agency can offer physician practice. Assures brand management is appropriately executed.
Job Requirements:
Education and Work Experience:
- Associate's/Technical Degree or equivalent combination of education/related experience: Required
- Bachelor's Degree: Preferred
- Three years' marketing or sales experience in a healthcare setting: Preferred
- Two years' healthcare experience: Preferred
Essential Functions:
- Achieves physician outreach objectives and provides service. Meets new physician relations volume targets per goals. Calls on all referring and non-referring physicians and office staff to increase referral volume. Conducts routine calls in a systematic manner using predefined guidelines.
- Plans and develops marketing, community relations and community education activities Follows plan development, supervises implementation of marketing, community relations and community education activities and campaigns.
- Coordinates the implementation of marketing materials such as collaterals, direct mail, advertising (print, radio, television, etc.), web page (webmaster), audio-visual programs, publicity. Serves as editor and principal writer of internal and external publications, including presentations; news releases, articles, and miscellaneous collateral. Supervises the implementation of events, both internal and external.
- Functions as the primary liaison/service representative for referring and non-referring physician offices. Minimize at risk accounts and immediately inform leadership of an anticipated issue. Acts as primary contact for concerns and questions office staff or physician communicates in regards to outpatient services.
- Carries out complete sales and marketing process (contact, qualify, develop, close) and gathers patient referral information. Prepares a report detailing sales activity on a weekly basis. Tracks referrals and admission volume for assigned departments.
- Performs other job-related duties as assigned.
Organizational Requirements:
Adventist Health is committed to the safety and wellbeing of our associates and patients. Therefore, we require that all associates receive all required vaccinations as a condition of employment and annually thereafter, where applicable. Medical and religious exemptions may apply.
Adventist Health participates in E-Verify. Visit https://adventisthealth.org/careers/everify/ for more information about E-Verify. By choosing to apply, you acknowledge that you have accessed and read the E-Verify Participation and Right to Work notices and understand the contents therein.
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