Senior Paid Media Manager
At a glance
Senior Paid Media role at Advantage HQ. Remote · full-time.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Take new clients through kickoff, covering budgets, CPA or ROAS goals, audiences, and reporting rhythm
- Inspect ad accounts, tracking, and creative libraries before launching campaigns
- Set up pixels, CAPI, conversion tracking, campaign structures, audiences, and budget allocations
- Run daily Meta and Google campaigns, shifting spend and testing creative, audiences, and bids against KPIs
- Lead weekly and monthly client reviews, explaining results and addressing performance risks with a plan
What you bring
- At least three years of hands-on paid media buying across Meta and Google
- DTC or e-commerce experience owning ROAS or CPA results for specific accounts
- Working knowledge of GA4, pixels, CAPI, attribution, and the data behind campaign outcomes
- Confidence handling client calls independently, including difficult performance conversations
- Ability to manage multiple accounts from setup through ongoing delivery while keeping each on track
Who this fits
You’ll suit a hands-on senior paid media role where you personally run several DTC or e-commerce accounts rather than oversee them. The work is remote and client-facing, with direct ownership of spend, reporting, targets, and performance issues.
From the employer
The Role
You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it.
This is a hands-on seat, not an oversight one. You run the accounts yourself.
What You Own
Onboarding a new client
- Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence
- Audit existing ad accounts, tracking setup, and creative libraries before anything goes live
- Agree what good looks like in month one, three, and six
Setting up
- Configure ad accounts, pixels, CAPI, and conversion tracking
- Build the account structure: campaigns, ad sets, audiences, budget splits
- Brief creative and feed requirements to the studio team
Running the account
- Launch, monitor, and optimise daily against KPIs
- Manage budget pacing and move spend where it performs
- Run creative, audience, and bidding tests, then scale what works
- Own the weekly and monthly client reporting and walk clients through it
- Flag risks early. If a target is slipping, the client hears it from you first, with a plan
What You Need
- 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus)
- A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts
- Comfortable running client calls solo, including the difficult ones about performance
- Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result
- Able to run several accounts at once, start to finish, and keep each one on plan
Nice to Have
- Agency background running multiple clients
- Feed management and Google Shopping experience
- A creative testing framework you've actually used
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