Creative Director, LATAM
At a glance
Leadership Creative role at Adobe. Sao Paulo · full-time.
Pay not stated Creative Director salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the creative direction for LATAM while maintaining global standards and a distinctly regional point of view
- Turn complex concepts into accessible stories across digital, experiential, social, and motion formats
- Create guidelines and systems that work across Brazil and Spanish-speaking markets
- Coordinate with US and EMEA creative partners plus LATAM marketing leadership on regional priorities
- Use AI tools, audience insights, and performance data throughout the creative workflow
What you bring
- Regional or market-level experience setting creative strategy
- Campaign experience taking work from initial brief through final delivery across multiple formats
- Strong Adobe Creative Suite skills alongside hands-on use of AI-enabled creative tools
- Native or bilingual Brazilian Portuguese and full professional English proficiency
- Deep familiarity with contemporary Latin American culture, especially Brazil and Mexico
Who this fits
You’ll suit a senior creative leader who can switch between long-range strategy and hands-on direction. The role requires confident communication with senior stakeholders and the ability to build trusted relationships across internal and external teams. You’ll work from São Paulo and need cultural and linguistic fluency across Brazil and Spanish-speaking LATAM markets; Latin American Spanish is highly desirable.
From the employer
The Opportunity
What does it look like when a global tech brand shows up in Latin America with genuine creative ambition and cultural intelligence? That's the question this role answers.
Adobe Brand Studio is establishing its first creative presence in LATAM, and this Creative Director will lead that effort. The remit covers creative direction for the region and brand voice in Portuguese and Spanish-speaking markets. It also includes a close dotted-line partnership with marketing leadership in the LATAM region to keep creative and commercial priorities aligned.
The scope is broad by design. This is a senior leadership role with real autonomy—spanning long-term brand strategy and hands-on creative direction depending on what the work demands.
What you'll Do
Creative Strategy & Leadership
Own the regional creative strategy. Set quality standards, ensure global brand consistency, and push for work that feels distinctly, authentically Latin American. The dotted-line relationship with LATAM marketing management is active and central to the role.
Storytelling & Craft
Translate complex ideas into clear human narratives across digital, experiential, social, motion. Develop build systems and guidelines that hold across the diversity of LATAM markets. Hands-on contribution is part of the job.
Collaboration Across Internal and External Teams
Work alongside Brand Studio teams in the US and EMEA to ensure LATAM has a genuine voice globally. Navigate the cultural and linguistic range of the region—from Brazil to Spanish-speaking markets—with proficiency and confidence.
AI, Data & Technology
Apply AI-powered creative tools in day-to-day work and help position AI and automation as a cornerstone of the artistic workflow. Bring audience insights and performance data into the creative process early.
What you need to succeed
Experience defining creative strategy at a regional or market level
Campaign experience across formats, from brief through to delivery
Proficiency in Adobe Creative Suite and genuine experience with AI-powered tools
Strong communication and presentation skills, with confidence at senior level
A strong record of building influence and trusted relationships
Cultural proficiency in Latin American contemporary culture, with a focus on Brazil and Mexico
Brazilian Portuguese — native or bilingual proficiency, essential
English — full professional proficiency, essential
Latin American Spanish — highly desirable
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
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