Sr Specialist, Retail Marketing(Originals), Brand adidas(1Year)

Job Summary:

We are seeking a passionate and experienced Retail Marketing & VM Planning – Originals Senior Specialist who will lead the planning and execution of retail marketing activations and visual merchandising across adidas Originals. This role is responsible for driving brand awareness, consumer engagement, and sales growth across DTC, WHS, and Mono channels.

Role & Responsibilities:

Campaign Planning

• Lead Window, ISC and Activations for Originals In-line, Statement, Motorsport, Basketball, Kids, and Members Day campaigns
• Develop campaign zoning plans and provide VM guidelines to channels, covering apparel and footwear display and mannequin styling
• Ensure campaign aligned door list accuracy for optimal rollout
• Coordinate with external agencies to develop ISC/display materials
• Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines

Channel & Store Support

• Drive Campaign Activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement
• Support Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)

Market & Trend Insights

• Stay updated on retail marketing trends and best practices to strengthen campaign strategies.
• Follow fashion trends and develop styling expertise to enhance mannequin styling and visual execution

KEY RELATIONSHIPS

• Global: Originals BU Retail Marketing, Halo Activation
• Local: Channel VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, Procurement
• External partners (agencies, vendors)

KPI’s

• Traffic, conversion, sales, and comp sales
• Retail activation customer engagement (e.g., engagement metrics)
• Compliance with MaEx/MWB guidelines
• Accuracy of annual/monthly MaEx rolling forecasts (RFC)

Requirements:

• Education: Bachelor’s degree in Fashion, Marketing, Art & Design, or a related field
• Work experience: +2 years of experience in Retail Marketing or Visual Merchandising
• Language skills: Proficiency in English and Korean (both written and spoken)
• Portfolio submission required

Preferred Qualifications:

• Experience in retail space design and visualization aligned with brand concepts
• Effective communication with external partners and strong timeline management
• Fashion-related background with styling sensibility
• Strong interest in and understanding of fashion and retail trends
• Practical decision-making based on cost considerations and solid budget management skills

Key Competencies:

• Accountability and a positive attitude toward meeting deadlines
• Adaptability and openness to feedback for continuous learning and improvement
• Strong communication and collaboration skills with cross-functional teams and external partners

A portfolio must be required for your interview.