Senior Manager, Business Development

adidas adidas-group.com Open · verified Sep 29, 2026

Seoul Senior Business Development

At a glance

Senior Business Development role at adidas. Seoul.

Pay not stated

RoleBusiness Development

SenioritySenior

LocationSeoul

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Turn market and consumer signals into updates, forecasts, and recommendations for Korea leadership
Guide third-party research work, including brand-share reporting and one-off market studies
Shape Commercial ST meeting agendas and help cross-functional teams reach decisions
Track initiative priorities, project plans, scorecards, resources, and progress against baselines
Prepare adidas Korea overviews, business updates, and strategic communications for global and market audiences

What you bring

A university degree or higher, with an MBA or another business qualification preferred
Six to eight years in consumer goods, services, consulting, or research with cross-functional project work
Experience handling consumer or market studies, initiative tracking, and varied large-scale data for clear reporting
Fluent written and spoken English, plus enthusiasm for sport or sporting goods
Background in business-process change and the ability to communicate insights and drive adoption

Who this fits

You’ll suit a senior individual contributor role that combines market intelligence, business planning, project coordination, and executive communication. The work is based in Seoul and connects adidas Korea teams with global sales strategy and consumer insights groups. You’ll need to work across functions, influence stakeholders, and deliver projects on schedule.

From the employer

Purpose & Overall Relevance for the Organization:

To support profitable and sustainable market share growth for adidas in Korea through (a) providing strategic insights/decision supporting analysis through internal/external data synthesis (b) project/change management of business processes (c) supporting strategic business planning/ global communications (d) Leading support for head office tasks

Key Responsibilities:

Market Intelligence

Monitor market/consumer trends via variety of sources – build into updates for country/region leaderships reporting and strategic business planning initiatives
Manage 3rd party research services providing regular market & brand share updates or ad-hoc research projects
Active engagement with leadership and business teams in digesting market intelligence & data analytics into business decision making
Strong contributor to business simulations, market size estimate, brand share projection .. etc as market intelligence analyst
Seek additional knowledge sources for quantitative and qualitative business insight, including AI driven business cases and best practices

Commercial ST Meeting

Drive actively in the orientation for commercial ST meeting through identifying the right topics and supporting the key decisions
X-functionally influence stakeholders to drive towards the success of outcomes for Commercial ST meeting

Project Management / Support / Communications

Coordinate and manage prioritization processes across markets/functions for each initiative implementation
Provides project administration support to ensure documentation, supporting materials, and project plans are updated and readily available for project teams and senior leaders
Consolidate and analyze data collected from project information, compare results with baseline and communicate status to Korea SLT
Maintain business scorecard to assess outcomes of key priorities

Head Office

Support strategic communications for adidas Korea for global and market facing activities
Lead preparation for adidas korea overview, business updates, through regular and adhoc needs
Ensure regular review and monitoring of a-Korea meeting cadence and understanding of areas of focus for improvement with the BD team

KPIs:

Delivery of regular/ad-hoc business analytics on time in full.
Work-stream(s), Initiative(s) achievement – Time to Completion, Resource Utilisation
Contribution to the development of the overall business strategy and organisational set up
Qualitative feedback from Leads, Sponsors and Global Interfaces on overall project leadership, communications, problem solving, strategic influence

Key Relationships:

Executive team of adidas Korea
aKorea BD team
Market Sales Directors (and Sales Management Team)
Market Brand Directors (and Brand Management Team)
Global Sales Strategy and Business Development team
Global Consumer Insights

Requisite Education and Experience / Minimum Qualifications:

University degree or above (MBA or other business-related qualification preferred)
6~8 years of general business experience in; consumer goods/services industry or consulting/research firms with experience in cross functional/market organization level project management e.g.
- Consumer/market research projects & services; primary/secondary
- Initiatives/project tracking (e.g. knowledge of utilizing tracking tools)
- Data analytics & reporting of large/variety of data set into clear storyline
Passion for sport/sporting goods industry
Fluency in both written and spoken English

Knowledge/Skills and Abilities:

Project and change management experience for business processes
Market & Consumer research projects of primary/secondary & analytics
Consumer goods, retailing brand/companies business value drivers & business operations
Data analytics in both soft and hard skills
Communication & influential skills of delivering new insights/changes and driving adoption
On time in full delivery mindset & owner mentality in driving projects