Performance Marketing Specialist

adidas adidas-group.com Open · verified Sep 18, 2026

Holon Mid-level Performance Marketing

Mid-level Performance Marketing role at adidas. Holon.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the performance roadmap across paid search, programmatic display, paid social, audience management and affiliate marketing
Phase and allocate media budgets while forecasting revenue across markets, campaigns and channels
Run testing, reporting, analysis and optimization to improve sales, ROI/ROAS and overall contribution
Lead agencies and partners, and coach cluster resources toward acquisition targets and channel KPIs
Connect brand, eCom and retail teams to unify audience touchpoints and examine customer journeys

What you bring

Hold a bachelor’s or master’s degree plus at least three years of digital marketing or PPC experience
Manage substantial budgets across several channels, markets and campaigns while pursuing high-volume growth
Understand audience management, attribution, analytics, reporting and performance optimization
Use Google Analytics, Adobe Analytics, Google AdWords and DoubleClick Campaign Manager
Communicate well in English and build effective relationships with agencies and third-party partners

Who this fits

You’ll suit a performance marketer who can lead across markets and languages, guide agencies and cluster resources, and work with global, local, brand, eCom and retail stakeholders. The role is based in Holon, Israel and supports adidas eCommerce Emerging Markets. Strong written and spoken English is required.

From the employer

Performance Marketing Specialist (Digital media & performance markeing)

Purpose & Overall Relevance for the Organization:

Fully support and drive the accelerated growth of the business conducted via its own eCom channels through- Leading Paid Search, Programmatic Display, Paid Social, and Audience Management activities to establish the Adidas-owned digital channels as the online destinations of choice.

Role & Responsibilities:

Lead the devising and implementation the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more

Accountable for the phasing and allocation of the paid search and PM budget

Empower and coach the Paid Search, Programmatic and Audience Management to deliver against KPIs and customer acquisition goals across these channels to drive adidas eCommerce Emerging Markets to achieve stated business goals

Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements

Responsible for top & bottom line growth of our Paid Search and Programmatic programmes to achieve sales, ROI and total contribution goals.

Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets

Work cross-functionally with Brand, eCom and Retail stakeholders both within the Emerging Markets organisation and globally to create synergies and explore & exploit opportunities

Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimisation

Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval

Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.

Audience Consolidation across touch points to create OneEM View

Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the .Com and App user journey and milestones.

Monthly, Quarterly and Yearly planning and budget/revenue forecasting

KPIs:

Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Audience Management efficacy

Marketing Working Budget allocation and phasing

Training/partnering cluster resources

Key Relationships:

EM DBC/DPC/DTC team and cluster + global counterparts

EM Digital activation team

eCom team

Marketing Activation team

Global Creative Services team

External agency

Brand Marketing

Local digital marketing teams

Knowledge, Skills and Abilities:

Bachelor or Masters Degree required, with 3+ years relevant digital marketing experience/ppc. (agency or client side)

Experience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns

A deep understanding of audience management, analytics, reporting and optimization

Ability to lead digital marketing activity across multiple channels, markets and languages

Coaching and development of teams (clusters and agency)

Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.

Ability to effectively develop and maintain relationships with and manage 3rd party partners

Working knowledge of, Google AdWords, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying

Understanding of attribution modelling is valuable

Strong communication skills: written & oral and ability to quickly build strong relationships

High attention to detail; strong analytical skills and excellent organizational & planning abilities

Proficient in written & spoken English