growthroles

Director Sales, Luxury Fashion Sales APAC

adidas adidas-group.com Open · verified Oct 22, 2026
Tokyo Director Sales Leadership

At a glance

Director-level Sales Leadership role at adidas. Tokyo.

Pay not stated Sales Leadership salary

RoleSales Leadership
SeniorityDirector
LocationTokyo
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set regional sales and distribution plans for assigned collaborations and Y-3, aligning them with business and marketing plans
  • Coordinate Asia sell-in activity and seasonal orders, keeping forecasts and regional customer orders on schedule
  • Present seasonal collections to retail and franchise partners, negotiate their commercial terms, and pursue sales and margin targets
  • Guide Asia sales and account marketing teams, developing staff and setting goals for their work
  • Manage regional sales budgets and costs while shaping initiatives to grow sales and reinforce premium positioning

What you bring

  • At least ten years of progressive managerial experience in sporting goods or sports fashion
  • At least eight years leading teams in the sporting goods or fashion industry
  • A graduate-level sales or marketing qualification, or comparable education and experience
  • A record of sales results, preferably in sports or sports fashion

Who this fits

This director role suits someone ready to lead regional sales and account marketing teams while owning commercial results. The work is based in Tokyo and covers sales across Asia. Japanese and English are preferred.

From the employer

Purpose & Overall Relevance for the Organization :

  • Expand and accelerate the Asia Boutique Sales business for all assigned Statement Collaborations, with a particular focus on driving the growth and success of Y-3.

  • Lead and oversee the full commercial performance of assigned Statement Collaborations and Y-3, driving sustainable sales growth, profitability, and overall business performance.

  • Manage, mentor, and steer the Asia Sales and Account Marketing teams to deliver best-in-class customer support and service across key channels, including Wholesale, Franchise, E-commerce, and Y-3 Stores throughout the Asia region.

Key Responsibilities:

  • Monitor and coordinate all Asia sales and sell-in activities for all assigned Statement Collaboration and Y3 collection
  • Responsible for the short-mid-long-term regional sales and distribution strategy to support the business and marketing plans for the assigned labels respectively
  • Work closely with HQ/Germany Merchandising team, Product Creation and Brand Marketing teams to ensure the strategically aligned rollout of all collections.
  • Share commercial input on a seasonal basis to ensure product and marketing is relevant for the region of responsibility.
  • Work closely with senior director to ensure growth whilst maintaining consistency of the most premium expression of the brand.
  • Engage and lead the creation of sales initiatives to drive sales and premiumization.
  • Engage and lead the creation to incentivize sales personal according to business targets and measurable KPI’s
  • Oversee sales forecasting for the regional customers and forward sales orders in time according to given order dead-lines
  • Responsible for the regional turnover and standard margin targets for assigned Statement Collaboration and Y3 business plans respectively
  • Steer, monitor and keep the directed regional sales cost-centre including regional sales working budget and T&E
  • Present and sell seasonal Statement Collaborations and Y3 collections respectively to existing and potential (acquire) customers, retail partners, franchise partners
  • Manage contract and trade term negotiations with existing and potential customers (Wholesales, Franchise) in alignment with the Global Wholesales guidelines
  • Responsible to manage all commercial relevant business aspects such as RRP, trade terms, conditions, receivables, bad depts in order to achieve business objectives on net sales and margin KPI’s, with support of Product Creation, credit department and Customer Service Department
  • Planning and stock management
  • Maintain and train top talent, and acquire new talent when required
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces
  • Identify and develop sales talents in the regional and global scale for career progression within the adidas organization
  • Manage staffing, interviewing, on-boarding, training of non-adidas employees to work as sales agent, freelancer, on behalf of adidas Statement Collaboration and Y3 Collections
  • Define personnel developmental needs and provide necessary training for succession
  • Lead, coach and develop staff to achieve set targets and to promote a culture of pro-active collaboration and high performance
  • Ensure appropriate leadership skills are present at every level through effective motivation, coaching, training and development of direct reports

Key Relationships:

  • Product Creation
  • Brand Marketing
  • Go to Market / Merchandising
  • Customer Service / Account Service
  • Wholesale and franchise partners
  • Finance & Credit
  • Sales team and Sales Agencies
  • Retail Marketing

Knowledge, Skills and Abilities:

  • Advanced MS Office skills
  • Solid understanding of retail and account base
  • Strong leadership, communication, negotiating and analytical skills.
  • Proven ability to work effectively in an international environment and to establish effective working relationships with all involved parties
  • Experience of developing strategies and policies
  • Experience of leading and managing effective service delivery
  • Self-starter and solution oriented
  • Japanese language and English preferred

Requisite Education and Experience / Minimum Qualifications:

  • Graduate level in Sales or Marketing (e.g. MBA)
  • Equivalent combination of education and/or experience may be substituted for Graduate degree
  • Minimum 10 to 12 years of progressive experience in the sporting goods, sports fashion industry on managerial level
  • Minimum 8 years at the managerial leadership level in the sporting goods or fashion industry
  • Proven track record in sales ideally in the sports or sports fashion industry
  • Passion for sports and fashion

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