Lead – Marketing Strategy
Adani Career Site Open Noida Full-time Senior General Marketing
At a glance
Senior General Marketing role at Adani Career Site. Noida · full-time.
Pay not stated General Marketing salary
RoleGeneral Marketing
SenioritySenior
LocationNoida
EmploymentFull-time
PostedOct 29, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build project and corporate marketing plans, including annual priorities, budget allocation and launch strategies
- Study customer behavior, demand, competitors and real estate trends, then turn findings into recommendations
- Coordinate agencies on brand materials and run campaigns across digital, print, outdoor, events and social channels
- Review campaign ROI, lead quality and funnel results, and work with Sales and CRM to improve conversion
- Prepare performance dashboards and present project marketing insights to management
What you bring
- A postgraduate qualification in marketing, strategy or business management, plus an undergraduate degree in a related field
- Three to seven years in marketing strategy, brand management, market research or another listed function
- Hands-on experience with campaigns, market intelligence, customer analytics and lead generation
Who this fits
This senior role suits someone who can combine market analysis with campaign execution and coordinate across Sales, CRM, product, design, finance and external agencies. The position is based in Noida, India.
From the employer
Marketing Strategy & Planning
- Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.
- Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
- Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
- Develop go-to-market strategies for new project launches and sales initiatives.
- Conduct market research and customer behavior analysis to identify target audience segments.
- Gather and analyze customer insights to improve product positioning and marketing effectiveness.
- Monitor real estate market trends, industry developments, and competitor activities.
- Prepare strategic recommendations based on market intelligence and business requirements.
- Ensure adherence to brand guidelines across all marketing and communication activities.
- Support initiatives to enhance brand visibility, reputation, and customer perception.
- Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
- Maintain consistency in messaging across online and offline channels.
- Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
- Track campaign performance and suggest optimization measures to improve ROI.
- Coordinate with media agencies and vendors for campaign deployment and execution.
- Ensure timely delivery of marketing activities within approved budgets.
- Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.
- Track lead generation effectiveness and marketing funnel performance.
- Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
- Work closely with Sales and CRM teams to improve lead quality and conversion rates.
- Prepare marketing dashboards, reports, and presentations for management reviews.
- Monitor project-wise marketing performance and customer engagement metrics.
- Analyze campaign ROI and business impact of marketing investments.
- Present actionable insights to support strategic decision-making.
- Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
- Coordinate with channel partners and vendors for marketing initiatives.
- Support leadership in strategic marketing projects and special assignments.
- MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution.
- Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or related field.
- 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.
- Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
- Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
- Exposure to project launches, branding initiatives, and performance marketing will be preferred.
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