Lead - Paid Performance Marketing (Digital Marketing)
Senior Performance Marketing role at aCommerce. Bangkok.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead marketing-side projects that grow client GMV and revenue
- Run research, planning, production, monitoring, optimization, reporting, and consultation
- Drive client goals through search, display, YouTube, and mobile app advertising
- Use data to assess and improve the campaign portfolio, then shape growth strategies
- Allocate accounts, review channels, and improve team processes with vendors and partners
What you bring
- Four to five years of digital marketing experience and knowledge
- Strong analytical ability, including creating performance reports
- Experience managing and leading a team through task allocation, performance monitoring, coaching, and support
- Hands-on experience building and improving campaigns on Shopee, Lazada, Facebook, and Google Ads
- Working knowledge of Microsoft Office, including Excel, PowerPoint, and Word
Who this fits
You’ll work well in a collaborative role spanning marketing, e-store management, key account management, demand fulfillment, analysts, and clients. The position suits someone who can work independently, handle several projects at once, and lead a team. It is based in Bangkok, Thailand, and reports to the Paid Performance Marketing Manager.
From the employer
Job purpose
Paid Performance Marketing Team responsible for all media buying services and solutions from platforms such as Google, Facebook, Bing, Yandex, Naver, Baidu, and any other media buying platform. The main objective of the team is to deliver aCommerce client demand generation needs.
The role of Paid Performance Marketing Specialist is to be part of the collaborative team which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The Paid Performance Marketing Specialist is expected to be the project lead from the marketing side, to grow the client’s GMV and revenue.
Paid Performance Marketing Specialist will be working closely the analysts to achieve the project KPI and project profitability, and reporting to Paid Performance Marketing Manager.
Job Responsibilities
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Account allocations
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Quarterly reviews with vendors or partner
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Team process standardization and improvement
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Stay up to date with best practices, new tools and technologies
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Understand team’s challenges by managing end-to-end process: research, campaign planning, production, performance monitoring, campaign optimization, reporting and consultation
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Responsible for driving initiatives to achieve our client’s business objective (often revenue or number of lead) using search advertising (Google, Yahoo, and Bing), display advertising, YouTube advertising, and mobile application advertising
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Analyze and optimize the campaign portfolio using data-driven technique. Then, develop strategies to grow the business
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Channel performance evaluations
Key Requirements
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4-5 years of experience and knowledge in Digital Marketing is a must!
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Strong Google Marketing Platform knowledge is preferred.
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Strong analytical skills and experience generating performance reports
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Have team management experience.
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Eagerness to learn and adopt new tools/technologies as well as share knowledge with others
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A self-starting attitude – ability to work independently and take initiatives
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Ability to manage multiple projects simultaneously
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Ability to work as a team and with clients
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Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
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Hands-on experience in setting up, managing, and optimizing campaigns across e-commerce and social media platforms such as Shopee, Lazada, Facebook, and Google Ads
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Experience in managing and leading a team, including task allocation, performance monitoring, coaching, and supporting team members to achieve business and campaign KPIs
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