Senior Manager, Partner Marketing
At a glance
Senior Affiliate Marketing role at Acceldata. California · full-time · $160,000–$210,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Find and run joint campaigns, webinars, field events and sponsorships with technology and channel partners
- Choose high-return partner programs for MDF spending, coordinating plans with marketing leaders and keeping Partnerships informed
- Write co-branded decks, white papers and other partner assets, drawing on technical teams for deeper product detail
- Get current xLake materials to partners and turn release updates into quarterly partner-ready digests
- Equip partner marketing and field teams with current messaging and materials to present xLake to customers
What you bring
- At least twelve years in partner, channel, co-marketing or field marketing for B2B technology or enterprise software
- You have managed MDF and carried joint events or sponsorships from planning through delivery
- You can write substantive content while coordinating several partners and internal teams to launch campaigns
Who this fits
This senior role suits a hands-on partner marketer who can own campaign execution and use editorial judgment while bringing in technical specialists when needed. The role is hybrid in the United States.
From the employer
Senior Manager, Partner Marketing
You drive the marketing relationship with Acceldata’s technology/ISV and channel partners and turn it into joint demand, awareness, and enablement. Leverage the doors opened by the Partnership team to build a strong relationship with the partner’s marketing organization. You find the joint events, the co-sponsorships, the campaigns, and you deploy the budget to make them happen while keeping the Partnership team appraised of the actions.
What you’ll do
- Build the co-marketing demand engine
- Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
- Identify the opportunities independently. Know which events a partner is attending, where a co
- sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
- Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership. Create and move the content
- Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
- Orchestrate Acceldata’s existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners’ hands so they can carry them to customers.
- Package product release announcements for partners on a quarterly cadence — distilling internal and customer release content into a partner-facing digest timed to a rhythm partners can absorb and act on. Enable partners to sell
- Equip partner marketing and field teams with the messaging, positioning, and assets to represent xLake credibly to their customers.
- Keep partner-facing material current as the platform ships.
Who you are
- Both maker and orchestrator: can write a white paper and project-manage five partners and three internal teams to ship a campaign.
- Business-side owner with editorial judgment - conversant enough in a data/AI/infrastructure context to be credible with partners, and knows when to pull in technical specialists (TMM, PMM, SE) for the deep substance.
- Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.
- 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.
What winning looks like (first 6 to 12 months)
- 4 joint marketing motions launched across technology and channel partners.
- Demand and pipeline attributed to partner marketing activity hitting 20% of total partner pipeline number which Alliances carries.
- A repeatable co-marketing playbook partners want to run again.
- MDF deployed against measurable return.