Marketing Manager I / II, HCP - Psychiatry
At a glance
Mid-level General Marketing role at AbbVie. Florham Park · full-time · $109,500–$208,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead assigned marketing work from initial planning through delivery, keeping timing and business results on track
- Coordinate Veeva Approved Emails and Non-Personal Promotions as the cross-indication digital lead
- Guide cross-functional groups and agencies through promotional programs, budgets, deadlines, and stakeholder needs
- Equip the field and sales force with clear communication about initiatives and execution priorities
- Use performance findings, customer needs, and market trends to refine marketing plans and resolve project risks
What you bring
- A bachelor’s degree and marketing experience showing developed capability across core marketing skills
- Four to six years in pharmaceutical and/or CPG marketing
- Working knowledge of pharmaceutical regulations and how they shape marketing materials
- Experience with digital marketing measurement, optimization, project management, vendor coordination, and budget ownership
- Strong communication, organization, analytical judgment, and cross-functional influence in a matrixed setting
Who this fits
You’ll suit a proactive marketing manager who can own several priorities, work with agencies and internal partners, and turn performance data into recommendations. The role is hybrid and can be based in Florham Park, New Jersey, or Mettawa, Illinois. Travel may reach one quarter of your time for sales meetings, field visits, conferences, and stakeholder meetings.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
This role can be hired as a Grade 18 or 19; candidate experience will determine grade. Open to candidates in Florham Park, NJ or Mettawa, IL.
Purpose:
This role works in collaboration with the Associate Director, HCP Promotions and the full HCP promotional team to develop and execute strategic and tactical marketing plans to drive brand growth. Core to this role is serving as the cross-indication digital lead, responsible for leading the planning, coordination, and execution of Veeva Approved Emails (VAEs) and Non-Personal Promotions (NPPs).
This position requires a proactive, self-starting individual who can independently manage multiple priorities, identify opportunities, and drive projects forward with a high degree of ownership and accountability. The individual will collaborate across cross-functional teams to develop and execute promotional initiatives, build strong partnerships with internal and external stakeholders, and ensure timely, high-quality execution of key business objectives.
Responsibilities:
- Independently lead assigned marketing initiatives from planning through execution, ensuring timely delivery and strong business outcomes.
- Maintain a strong understanding of market dynamics, customer needs, and industry trends, leveraging insights to optimize marketing strategy and execution.
- Lead cross-functional teams and agency partners to execute promotional programs while managing timelines, budgets, and stakeholder expectations.
- Drive field engagement and enablement through clear communication of key initiatives that support sales force execution.
- Apply sound judgment and problem-solving skills to navigate challenges, proactively identify risks, and implement solutions that keep projects moving forward
- Bachelor's Degree
- Marketing experience with proof of building proficiencies in all marketing skills
Preferred Qualifications:
- 4-6 years of pharmaceutical and/or CPG marketing
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- Experience with digital marketing, including performance monitoring, optimization, and measurement.
- Proven project management skills with the ability to manage multiple projects and vendors simultaneously with high attention to detail and ability to prioritize among competing business needs
- Highly organized, proactive professional with strong ownership, adaptability, and intellectual curiosity.
- Strong written and verbal communication skills, including the ability to present effectively to internal and external stakeholders
- Ability to influence within a matrixed organization, build cross-functional partnerships, and drive alignment to achieve business objectives.
- Sound financial acumen and experience managing budgets. Ability to define, track, and analyze key performance indicators and translate findings into actionable business recommendations..
- Willingness to travel up to 25%, including sales meetings, field visits, conferences, and stakeholder meetings.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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