Marketing Manager I/II, Consumer – Parkinson’s Disease
At a glance
Manager-level General Marketing role at AbbVie. Mettawa · full-time · $109,500–$208,500 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape consumer DTC work across websites, CRM and paid media to build awareness, consideration and conversion
- Carry brand plans into consumer channels, keeping patient and care partner education aligned with brand strategy
- Bring field input into consumer campaigns by working with HCP marketing and Sales leaders
- Guide agency scope and daily work so campaigns meet quality, timing and budget expectations
- Use research, campaign results and consumer insights to adjust tactics, while tracking the marketing budget
What you bring
- A marketing degree or related background, or equivalent practical experience
- Marketing experience that shows skill in creative development, positioning, segmentation, value propositions and investment choices
- Working knowledge of rules and standards that apply to pharmaceutical products
- Strong project, analytical and communication skills, including the ability to lead through influence
Who this fits
This role suits an execution-focused marketer who can work across internal teams and outside agencies in a regulated, matrixed setting. Consumer marketing, DTC digital and on-market brand experience are preferred; three to five years of relevant marketing experience is also preferred. The position is hybrid, with office work Tuesday through Thursday, and may be based in Florham Park, New Jersey or Mettawa, Illinois.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
This position may be hired at Grade 18 or 19, with candidate leveling commensurate with experience.
Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL, Hybrid schedule required (Tue-Thur in office).
The Consumer Marketing Manager I/II partners closely with the Consumer Associate Marketing Director and with cross-functional stakeholders—including Medical Affairs, Regulatory, Legal, Patient Services, Sales, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant, and impactful consumer marketing initiatives. This position requires the individual to foster positive working relationships with internal and external partners to successfully drive the business.
The ideal candidate is a collaborative, execution-oriented marketer who brings strategic thinking, analytical rigor, and executional discipline, and who can work effectively in a highly matrixed, regulated environment. This role offers hands-on experience across a multifaceted consumer omnichannel ecosystem and the opportunity to build deep experience across a range of marketing disciplines.
- Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications (e.g., website, CRM, paid media).
- Support the development and execution of consumer marketing plans aligned to brand and business objectives, ensuring consistent pull-through of brand strategy across all consumer channels and touchpoints.
- Identify innovative opportunities to differentiate the brand and enhance patient and care partner education and engagement.
- Collaborate with HCP marketing and Sales leadership so that field insights are incorporated into consumer tactics and brand strategy is communicated consistently across HCP and consumer efforts.
- Partner with Medical, Regulatory, Legal, APEX, OEC, and Patient Services to develop messaging and tactics that address patient and care partner needs
- Set direction for and manage agency partners, including scope, day-to-day coordination and oversight, to deliver high-quality work on time and within budget.
- Partner with APEX to support market research and analytics efforts and measure effectiveness of marketing initiatives to achieve brand objectives.
- Track and manage the Consumer Marketing budget while collaborating with the team to utilize resources effectively and efficiently as well as identify any synergies.
- Demonstrate AbbVie’s Ways of Working, including “All for One AbbVie” and “Make Possibilities Real.”
- Partner with APEX on campaign measurement, tactic performance, competitive intelligence, consumer insights, and market trends to refine and optimize Consumer Market efficiency and effectiveness.
- Bachelor’s degree in marketing or a related field, or equivalent experience.
- Marketing experience with proof of building proficiency in core marketing skills such as creative development, positioning, segmentation, value proposition development, and investment optimization.
- Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
- Strong project management, analytical, and conceptual thinking skills; self-starter with attention to detail, execution, and follow-through.
- Ability to influence and lead without direct authority.
- Knowledge of applicable regulations and standards affecting pharmaceutical products
- Capacity to respond to quick turnaround requests for information and action
Preferred Qualifications:
- 3–5 years of relevant marketing experience; pharmaceutical or CPG experience preferred.
- Prior consumer marketing or product management experience, including DTC digital media (OLV, display, paid social).
- Experience supporting an on-market brand.
- Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.
- CRM experience, including direct mail and email, and familiarity with social media platforms and their application in brand marketing.
- Experience working in a highly matrixed organization and collaborating with HCP marketing and Sales teams.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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