Brand Manager
At a glance
Mid-level Brand Marketing role at AbbVie. Istanbul · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build brand plans for solid tumors, setting timelines, budgets and ownership for pre-launch and other commercial work
- Turn physician-segment needs into product messages, then align field and cross-functional teams on delivery
- Use customer feedback and competitor information to assess the brand, refine segments and identify market drivers
- Coordinate sales goals, promotion, advertising, public relations and research, and follow through on execution
- Keep key opinion leaders and healthcare professionals engaged, and refresh sales-team product training over time
What you bring
- At least two years in a brand or product manager role within the pharmaceutical industry
- A bachelor's degree, ideally in business, economics, engineering, pharmacy or a related discipline
- Advanced written and spoken English
- Strong analytical judgment, planning and presentation skills, with the ability to translate customer and patient needs into targeted plans
Who this fits
This role suits an experienced pharmaceutical marketer who can lead solid-tumor brand work and coordinate delivery across commercial teams. The position is based in Istanbul and is hybrid.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
We are seeking an experienced and strategic Brand Manager to join our oncology team and lead commercial initiatives within the solid tumor area. The ideal candidate will bring strong commercial expertise, and the ability to translate market insights, customer needs, and business opportunities into impactful brand strategies. In this role, you will collaborate cross-functionally to shape and execute innovative, patient-focused plans that drive brand performance and support improved outcomes for patients.
- Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.
- Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).
- Manage communications with sales force and cross-functional team to ensure marketing objectives are met.
- Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.
- Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.
- Maintain and develop credibility and reputation among key opinion leaders and HCPs.
- Develop, implement and update product trainings to sales force on an ongoing basis.
- Bachelor’s degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,
- Minimum 2 years of brand manager / product manager experience in pharmaceutical industry,
- Advanced level in written and spoken English,
- Excellent presentation, planning and organization skills,
- Strong analytical & strategic thinking & decision-making skills,
- Understanding of the health care environment, the market, the full range of customer and stakeholder needs
- Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience,
- High level of customer understanding and focus,
- Excellent KOL management & communication skills
- Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives,
- Ability to achieve results in cross-functional teams; takes ownership of work and effectively coordinates tasks,
- Strong innovative attitude, lateral thinking and project orientation.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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