Associate Director, Regional Marketing- Northeast
At a glance
Director-level General Marketing role at AbbVie. Remote, United States · full-time · $141,500–$268,500 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape national and regional campaigns, then manage their budgets and delivery across conventions, expert programs and peer education
- Move projects through promotional review while keeping regulatory requirements and internal procedures in view
- Use local market conditions, provider dynamics and competitor activity to recommend ways to improve brand tactics
- Build regional engagement plans for external experts and coordinate their execution throughout the year
- Supervise two or three regional marketing managers and align field leaders, vendors and internal teams
What you bring
- You hold a bachelor's degree
- You have prior experience in sales, sales management or marketing
- You know the regulations and standards that apply to pharmaceutical products
Who this fits
This director-level role combines regional marketing work with direct management of two or three team members. You should be based in the New York or Boston area and be ready to travel up to seventy-five percent, including some evenings and weekends. Immunology experience of at least two years is preferred.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
The Associate Director of Regional Marketing (ADRM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.
The ADRM will be responsible for the direct supervision of two or three RMMs while being responsible for his/her specific regional responsibilities.
The ADRM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the ADRM works within a team-based environment to optimize brand performance across AbbVie Immunology.
*The Ideal candidate will reside in New York or Boston area.
Key Responsibilities:
Strategic Marketing
- Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
- Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
- Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
- Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
- Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
- Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
- Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
Thought Leader Engagement
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
- Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
- Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
Key Skills
- Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
- Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
- Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
- Ability to work in a fast-paced environment
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products
- Bachelor’s Degree
- Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
- Travel up to 75% of the time including some evenings and weekends
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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