Regional Marketing Manager Structural Heart CEE
At a glance
Manager-level General Marketing role at Abbott. Croatia > Zagreb : Building EPH · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set near- and long-range marketing direction for the Structural Heart portfolio across CEE, following EMEA and global priorities
- Shape product value, positioning, customer segments, pricing guidance and launch plans across the portfolio
- Lead regional launches and plans that grow adoption across established and emerging Structural Heart markets
- Use customer insight, market analysis and business results to guide forecasts, planning and strategic reviews
- Work with commercial teams on customer meetings, account plans and field force support
What you bring
- A bachelor’s degree in business, marketing, life sciences, biomedical engineering, healthcare management or a related discipline
- More than ten years in medical devices, cardiovascular care or a closely related field
- A track record in regional marketing, portfolio or product management, or commercial leadership
- Professional fluency in English
Who this fits
This role suits a senior regional marketer with experience across medical devices or cardiovascular therapies and the ability to lead teams across countries. The position is based in Zagreb, Croatia, and involves travel for about one-fifth of the time.
From the employer
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of .
- Being part of a market-leading organization that is shaping the future of healthcare across the region, delivering innovative solutions that improve millions of lives every day.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Croatian location, in Zagreb in the Structural Heart Division.
Structural Heart Business Mission - why we exist: our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.
What You’ll Do
- Define and execute short-, mid-, and long-term marketing strategies for the Structural Heart portfolio across the CEE region, aligned with EMEA and global priorities.
- Translate portfolio strategies into compelling value propositions, market positioning, segmentation approaches, pricing recommendations, and go-to-market plans.
- Drive sustainable growth, market share expansion, and margin optimization across TAVI, TEER, Cardiac Surgery, and Structural Intervention product lines.
- Lead regional New Product Introduction (NPI) strategies, ensuring successful commercialization and rapid therapy adoption.
- Develop strategic plans to accelerate therapy adoption in both established and emerging Structural Heart markets.
- Drive consistent marketing excellence across the region while adapting execution to local healthcare systems, reimbursement environments, and market dynamics.
- Serve as a strategic partner to Country Managers, Regional Division Managers, Clinical Specialists, Market Access, Medical Affairs, EMEA Marketing teams, and distributor partners.
- Leverage market analytics, customer insights, competitive intelligence, and business performance data to identify opportunities and inform decision-making.
- Drive regional forecasting, business planning, and strategic review processes to support sustainable growth.
- Partner with commercial teams through joint customer engagement, strategic account planning, and field force enablement.
- Build strong relationships with Key Opinion Leaders (KOLs), Heart Team members, scientific societies, healthcare decision-makers, and market access stakeholders.
- Represent the Structural Heart business at major scientific congresses and industry events.
- Influence and lead cross-functional, multi-country teams while acting as a role model for Abbott values, ethics, compliance, and quality standards.
Required Qualifications
- Bachelor's degree in Business, Marketing, Life Sciences, Biomedical Engineering, Healthcare Management, or related field.
- Over 10 years experience in medical devices, cardiovascular therapies, structural heart, cardiac surgery, interventional cardiology, or related sectors.
- Proven success in regional marketing, portfolio management, product management, or commercial leadership roles.
- Fluent English; additional Central or Eastern European languages are highly desirable.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
SH Structural Heart
LOCATION:
Croatia > Zagreb : Building EPH
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
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