Marketing Manager (Reimbursed)
At a glance
Manager-level General Marketing role at Abbott. Maidenhead · full-time · no salary stated · we estimate £37,600–£70,463 across the United Kingdom.
Abbott has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set brand and category plans, then lead annual planning and manage portfolio innovation and pipeline development
- Own brand revenue and profitability, build financially grounded business cases, and direct forecasting and marketing investment
- Build clinician and healthcare-leader engagement, including KOL outreach, with Medical Affairs supporting scientific education
- Run digital and omnichannel customer programmes across CRM, media and content, using analytics to improve campaign choices
- Guide team members’ development and align sales, medical, regulatory, market access, supply chain and finance teams
What you bring
- You have substantial marketing experience in nutrition, healthcare, pharmaceuticals, medical devices or a related healthcare field
- You have delivered commercial growth through brand strategy and managed budgets, forecasts and business performance
- You have engaged healthcare professionals and built influential stakeholder relationships
- You have led digital, media, CRM and omnichannel marketing programmes
Who this fits
This manager role suits an experienced healthcare marketer who can lead commercial strategy, stakeholder engagement and a team. The role is based in Maidenhead, United Kingdom, and includes travel for ten percent of the time.
From the employer
JOB DESCRIPTION:
Shape the Future of Adult Nutrition
At Abbott, we're committed to helping people live healthier lives through science-based nutrition. We are looking for an experienced and commercially focused Marketing Manager - Adult Nutrition UK to lead the strategic
development and growth of our Adult Nutrition portfolio.
This is a high-profile leadership role with accountability for driving market growth, strengthening healthcare professional advocacy, delivering innovative customer engagement strategies, and improving patient outcomes across the UK.
If you're a strategic marketer with a passion for healthcare, nutrition, and commercial excellence, we'd love to hear from you.
What You'll Do
As Marketing Manager, you will lead the development and execution of integrated marketing strategies that deliver sustainable growth and market leadership.
Strategic Leadership & Business Growth
- Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
- Identify evolving market trends, customer insights, competitive opportunities, and healthcare system priorities.
- Lead annual brand planning and strategic business planning activities.
- Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.
Commercial & Financial Leadership
- Own brand performance and deliver against ambitious revenue and profitability targets.
- Lead forecasting, annual planning, and long-range business planning processes.
- Build compelling business cases supported by financial analysis and market insights.
- Optimise marketing investment to maximise return and business impact.
Healthcare Professional & Scientific Engagement
- Develop and implement healthcare professional (HCP) engagement strategies.
- Build strong relationships with clinicians, healthcare leaders, and key opinion leaders (KOLs).
- Lead KOL identification, segmentation, and engagement programmes.
- Partner closely with Medical Affairs to support scientific education and evidence-based advocacy.
Digital & Omnichannel Marketing Excellence
- Deliver integrated omnichannel customer engagement strategies.
- Lead digital transformation initiatives across CRM, media, content, and customer experience.
- Use data, analytics, and customer insights to continuously improve campaign performance and decision-making.
Cross-Functional Leadership
- Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Commercial Excellence, and Finance teams.
- Influence senior stakeholders with clear strategic recommendations and data-driven insights.
- Drive alignment, accountability, and execution excellence across the business.
People Leadership
- Develop and coach high-performing team members.
- Foster a culture of innovation, collaboration, and continuous improvement.
- Support talent development and succession planning initiatives.
What You'll Bring
Required Experience
- Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
- Proven track record of delivering commercial growth and successful brand strategies.
- Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
- Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
- Experience leading digital, media, CRM, and omnichannel marketing programmes.
- Strong leadership, influencing, and stakeholder management skills.
Key Competencies
- Strategic thinking and business leadership
- Commercial and financial acumen
- Healthcare professional engagement expertise
- Key opinion leader (KOL) management
- Digital and omnichannel marketing excellence
- Data-driven decision making
- Cross-functional collaboration
- Strong execution and project leadership
Why Abbott?
At Abbott, you'll have the opportunity to make a meaningful impact on patients' lives while working with talented colleagues across a global healthcare organisation. We offer a collaborative culture, opportunities for career development, and the chance to help shape the future of nutrition through innovation and science.
Join us and help people live healthier, fuller lives. Apply today.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 10 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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