Director, Digital Marketing
At a glance
Leadership Digital Marketing role at Abbott. Alameda · full-time · $172,000–$344,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead and develop digital marketing communications staff, setting priorities and improving delivery quality
- Set the global content strategy and calendar across web, email, paid media, social, and campaign platforms
- Turn business goals into connected digital plans, campaign roadmaps, and customer journeys
- Use performance data, KPIs, and testing to improve messaging, personalization, conversion, and channel results
- Evaluate and scale genAI tools with analytics and marketing technology partners while protecting quality and compliance
What you bring
- At least ten years in digital marketing, marketing communications, or a related discipline
- Three or more years managing people or leading teams
- Strong global command of web, email, social, paid media, and campaign channels
- Exceptional writing and messaging ability, with strategic judgment and hands-on execution skills
Who this fits
You’ll suit a senior digital marketing leader who can coach a team while personally shaping strategy, content, and optimization. The role is based in Alameda, United States, and involves continuous sitting for prolonged periods. The posted base salary is $172,000 to $344,000 per year.
From the employer
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
We are seeking an experienced Digital Marketing Communications Director to manage a high‑performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands‑on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve, particularly gen-AI-based tools and platforms.
What You’ll Work On
Team Leadership & Talent Development
- Lead, coach, and develop a team of digital marketing communications professionals
- Set clear priorities, provide actionable feedback, and ensure high‑quality, on‑time delivery of digital marketing content as global baselines
- Foster collaboration, accountability, and continuous skill development across the team
- Partner with resource managers and leadership on capacity planning and hiring needs
Digital Strategy & Planning
- Own the global digital marketing communications content strategy and calendar across priority channels (e.g. web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys
- Translate business objectives into integrated digital marketing plans and campaign roadmaps
- Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable
- Champion a data‑driven mindset, using performance insights to refine strategy and global baselines
- Serve as a trusted advisor to Commercial teams on digital best practices and performance
- Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs
- Align digital marketing execution with brand, PR, and other global marketing communications teams
Emerging Tools & GenAI Optimization (Add These Bullets)
- Leverage emerging digital marketing tools, including genAI‑based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets
- Partner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI‑enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance
- Champion a test‑and‑learn approach to automation, AI‑assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale
Performance, Optimization & Governance
- Define success metrics and KPIs for digital marketing efforts
- Establish and maintain best practices, guidelines, and workflows for digital execution
- Utilize a learning mindset for new practices, tools, and platforms within the digital marketing space
Experience You'll Bring
Required Qualifications
- 10+ years of experience in digital marketing, marketing communications, or related fields
- 3+ years of people management or team leadership experience
- Strong expertise across digital channels (web, email, social, paid media, and campaigns) globally
- Exceptional written communication and messaging skills
- Proven ability to balance strategic thinking with hands‑on execution
Preferred Qualifications
- Experience leading digital marketing within a matrixed or enterprise organization
- Experience in healthcare and CPG industries
- Experience using analytics and marketing automation platforms
- Experience in digital marketing roles within Commercial function
- Strong familiarity with A/B testing, personalization, and conversion optimization
Leadership & Professional Attributes
- Confident, empathetic people leader and mentor
- Strategic storyteller with a digital‑first mindset
- Highly organized, adaptable, and comfortable with ambiguity
- Strong stakeholder presence and decision‑making ability
- Ability to influence all levels of leadership
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
Diabetes
We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology
The base pay for this position is
$172,000.00 – $344,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 2601 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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