Brand Manager, PediaSure Performance & Delivery - Nutrition - Columbus, OH
At a glance
Mid-level Brand Marketing role at Abbott. Columbus · full-time · $99,300–$198,700 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set PediaSure’s retail approach across distribution, assortment, pricing, promotions, and innovation launches
- Build business plans, track consumption drivers and growth opportunities, then adjust programs when market conditions shift
- Guide trade spending and shopper marketing partnerships to improve return on investment
- Create retail strategy materials, sales meeting presentations, planning guides, and innovation launch stories
- Present marketing programs to senior management while coordinating internal teams, customers, agencies, and vendors
What you bring
- Bring five to seven years of increasingly senior product management work in healthcare or consumer packaged goods
- Hold a bachelor’s degree in marketing and experience managing finances and budgets
- Use financial models and strong analysis to develop complex strategic business plans
- Show leadership, project management, communication, presentation, and cross-functional collaboration capabilities
Who this fits
This role suits a marketing manager who has owned retail strategy, business planning, financial analysis, and product commercialization in healthcare or consumer packaged goods. You’ll work on-site in Columbus, Ohio, with relocation assistance available, and travel is expected about five percent of the time. An MBA is strongly preferred, sponsorship is unavailable, and the role includes P&L responsibility.
From the employer
JOB DESCRIPTION:
Brand Manager, PediaSure Performance & Delivery - Nutrition
About Abbott
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
The Brand Manager- PediaSure Delivery & Performance position works out of our Columbus, OH location in our Nutrition Division.
The Brand Manager – PediaSure Delivery & Performance leads PediaSure Delivery marketing responsibilities including retail channel strategy, pricing, assortment, forecasting and business analytics. Responsible for the development, management, and execution of retail strategies to effectively achieve commercialization, profit margin and business plan objectives.
What You’ll Work On
Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
Present brand and marketing programs to Sr. Management.
Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Required Qualifications
5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods.
Financial and budget management experience and skills.
Demonstrated effective leadership competencies.
Demonstrated leadership and success in project management.
Proven ability to develop and execute complex strategic business plans.
Strong analytical skills including experience with financial models.
Strong communication and presentation skills.
Ability to collaborate with cross-functional teams to attain business objectives.
Education Requirements: BA/BS Degree in Marketing.
Preferred Qualifications
MBA strongly preferred due to the business complexity and P&L responsibility of the position.
MISC:
- This is an on-site role - not a remote role.
- Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).
- Relocation assistance is offered for this role.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$99,300.00 – $198,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Not this one either?
Claude or ChatGPT reads the other 88,355 for you.
Get better matches →
