Sales Director- North (Regional Manager)
At a glance
Leadership Sales Leadership role at Abb. Faridabad · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Lead North India sales for automation and motion control, finding growth across priority industries
- Set regional sales plans and guide the team toward business targets
- Develop strategic customer and global account connections that create expansion opportunities
- Use channel partners and internal teams to extend market reach through partner networks
- Track results, forecast opportunities, negotiate major contracts, and protect customer satisfaction
What you bring
- An engineering bachelor’s degree in a relevant field, with an MBA
- At least fifteen years in industrial automation, motion control, machine automation, or a related sector
- A record of managing sales teams while achieving revenue and business expansion goals
- Deep experience with solution selling, account development, and market growth in industrial automation
- Strong CRM, forecasting, negotiation, pipeline, and customer relationship management capabilities
Who this fits
You’ll suit a senior sales leader who can direct a regional team, handle strategic accounts, and engage customers, OEMs, system integrators, and channel partners. The role is based in Faridabad, India, follows a hybrid work model, and contributes to the Machine Automation Division’s B&R business. Familiarity with Packaging, Printing, Plastics, Pharma, Medical Assembly, and manufacturing industries is relevant.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Head of Sales - India & Southeast AsiaYour role and responsibilities:
In this role, you will be responsible for leading the North Sales organization for B&R Industrial Automation, supporting business growth and market expansion. You will develop and execute regional sales strategies, grow customer and channel partner relationships, and identify new opportunities across automation and smart manufacturing. The role requires solid sales leadership, business development skills, and customer engagement skills.
The work model for the role is: #LI- Hybrid
This role is contributing to the Machine Automation Division -B&R in Faridabad region in India. Main stakeholders are Key customers, channel partners, OEMs, system integrators, and senior business stakeholders.
You will be mainly accountable for:
- Grow the Automation and Motion Control business for B&R North India, identifying growth opportunities across key industries and expanding market presence.
- Lead, mentor, and develop a capable sales team to meet business targets and execute regional sales strategies.
- Build and grow relationships with key customers and global accounts to support customer growth and business development.
- Collaborate with channel partners and cross-functional teams to develop market strategies and expand business through partner networks.
- Monitor sales performance, manage opportunity pipelines, negotiate strategic contracts, and ensure high levels of customer satisfaction.
Qualifications for the role:
- Bachelor’s degree in Engineering (Electrical, Electronics, Instrumentation, Mechanical, or related field); MBA.
- 15+ years of experience in industrial automation, motion control, machine automation, or related industries.
- Experience leading effective sales teams and delivering revenue and business growth targets.
- Extensive experience in solution selling, business development, and market expansion within industrial automation.
- Experience managing strategic accounts and building long-term customer and stakeholder relationships.
- Good understanding of key industries including Packaging, Printing, Plastics, Pharma, Medical Assembly, and manufacturing.
- Strong skills in CRM, sales forecasting, negotiation, pipeline management, and customer relationship management.
More about us:
B&R Industrial Automation is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB's Robotics & Discrete Automation division.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
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View current job openings and apply at: https://careers.abb/global/en/home
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