Product Marketing Specialist-Electrification
At a glance
Mid-level Product Marketing role at Abb. Sesto San Giovanni · full-time.
Pay not stated Product Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape marketing plans for the enclosure range in Italy, keeping them aligned with global goals and local demand
- Turn product strengths into clear customer value, positioning and launch plans that support growth
- Track competitors, customer needs, market shifts and regulations to spot potential business opportunities
- Share local market insight with product teams and help bring new products to market
- Build commercial plans and join customer, industry and channel activities to grow presence across listed markets
What you bring
- A bachelor's or master's degree in electrical engineering or a related technical discipline
- At least two years in product marketing, product management, technical sales, marketing or business development
- Fluency in spoken and written Italian and English
- You can explain technical product features in terms of customer value
Who this fits
This role suits someone with a technical background who can work across customers, sales, channel partners and international teams. The remit focuses on the Italian market, and the role includes customer visits, industry events and channel partner activities. Hybrid work options and flexible hours are offered.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Product Marketing Director Smart Building IT__
Your role and responsibilities
In this role, you will have the opportunity to drive the growth and market positioning of ABB's Enclosure portfolio within the Italian market. You will work closely with customers, sales teams, channel partners, and factories to ensure the successful promotion and development of the product offering.
The work model for the role is:
Your main stakeholders will include customers, sales teams, distributors, wholesalers, panel builders, and manufacturing sites.
You will be mainly accountable for:
- Developing and implementing product marketing strategies for the assigned product portfolio, ensuring alignment with global business objectives and market requirements.
- Defining and communicating compelling value propositions, product positioning, and go-to-market initiatives to support business growth.
- Monitoring market trends, competitive landscape, customer needs, and regulatory developments to identify new business opportunities.
- Collaborating with local and global product management teams to provide market insights and support new product launches.
- Driving customer satisfaction and contributing to continuous improvement of the Net Promoter Score (NPS).
- Developing business plans and commercial initiatives aimed at expanding ABB's presence in the industrial, commercial, building, and residential markets.
- Participating in customer visits, industry events, and channel partner activities to strengthen ABB's market positioning and relationships.
Qualifications for the role
- Bachelor's or Master's degree in Electrical Engineering or a related technical field.
- 2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development, preferably within the electrical industry.
- Ability to translate technical product features into customer-oriented value propositions.
- Excellent communication and presentation skills, with the ability to engage effectively with customers, sales teams, and channel partners.
- Proactive, results-oriented, and comfortable working in cross-functional and international environments.
- Fluency in Italian and English, both spoken and written.
Compensation Package
As part of our commitment to transparency, we want to share the compensation details for this position:
Applicable CBA: Metalmeccanico
Minimum annual salary: €36.000
Variable Pay: Eligible for Company Productivity Bonus
The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.
Benefits as per policy
Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families
Welfare plan with a wide range of personalized services
Canteen or meal vouchers provided
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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