Product Marketing Director
At a glance
Leadership Product Marketing role at Abb. 4 Locations · full-time.
Pay not stated Product Marketing Director salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Poland’s go-to-market direction and yearly marketing plans for Smart Power and Smart Buildings
- Shape product positioning and value messages using customer needs, market shifts, and competitor findings
- Find portfolio growth opportunities and recommend actions covering demand, margins, and product management
- Work with Sales on value-led selling, technical support, and enablement that creates customer demand
- Lead the Product Marketing team while aligning customers, stakeholders, and feeder factories around market needs
What you bring
- A bachelor’s or master’s degree in electrical engineering or a related discipline
- At least five years across product marketing, product management, or business development
- Leadership experience building and motivating strong teams, plus a background in electrification or electrical engineering
- A track record of executing go-to-market plans that produce business growth
- Fluency in Polish and English, with strong analytical, strategic, project management, customer, and communication skills
Who this fits
This role suits a senior product marketing leader who can manage a team, influence Sales and other stakeholders, and connect technical expertise with customer demand. You’ll work across global, cross-functional teams in a fast-paced environment and focus on the Polish market. The position reports to the Sales and Marketing Manager.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Sales and Marketing Manager__
To strengthen our market presence in Poland, we are recruiting a visionary Product Marketing Director to drive growth and elevate our brand to new heights for our Smart Power and Smart Buildings divisions, part of our Electrification business area. You will lead a high-performing and talented Product Marketing team, develop key partnerships, and implement innovative go-to-market strategies to position us as the premier choice in the industry. Working closely with Sales and Marketing, you will influence business direction, build strong customer relationships, and ensure high-quality execution that delivers measurable results.
This is an exciting opportunity for a strategic, analytical, and customer-centric product marketing leader who enjoys driving impact across markets.
Your Scope:
- Develop and execute local go-to-market strategies and annual marketing plans aligned with global business objectives.
- Define product value propositions and market positioning based on customer needs, market trends, and competitor insights.
- Drive business growth across the product portfolio, identifying opportunities and recommending strategic actions.
- Deliver business performance targets through effective demand generation, margin improvement, and portfolio management.
- Partner with Sales to drive customer demand through value-based selling, technical expertise, and effective sales enablement.
- Lead and develop a high-performing Product Marketing team, fostering collaboration and alignment with company values.
- Build strong relationships with key customers, internal stakeholders, and feeder factories to ensure market needs are reflected in product development.
- Ensure compliance with ABB’s Code of Conduct, governance standards, and HSE requirements while promoting a culture of integrity and safety.
What You’ll Bring:
- Bachelor’s or Master’s degree in Electrical Engineering or a related field.
- 5+ years of experience in Product Marketing, Product Management, or Business Development.
- Proven leadership experience and ability to build and motivate high-performing teams.
- Strong experience in electrification or a solid technical background in electrical engineering.
- Demonstrated success in developing and executing go-to-market strategies that drive business growth.
- Strong analytical, strategic-thinking, and project management skills with a results-driven mindset.
- Excellent customer focus and communication skills, with the ability to build strong relationships and influence key stakeholders.
- Fluent Polish and English, with the ability to work effectively in a global, cross-functional and fast-paced environment.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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