Marketing Discovery Trainee
At a glance
Entry-level General Marketing role at Abb. Calgary · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and refresh Battle Cards for ELDS products, turning technical details into clear messages for the market
- Compare competitors to spot market openings and advantages in how ELDS products are positioned
- Gather customer and market insights with other teams, then support marketing materials and campaign delivery
- Track campaign results and contribute to research, customer engagement, and work that raises product visibility
What you bring
- You are a recent graduate from 2025 to 2027 with a bachelor's degree in Electrical Engineering
- You can explain complex information clearly in writing and conversation, and use data to assess market insights
- You can juggle several projects, stay detail-focused, and work effectively with different teams
Who this fits
This is a two-year rotational program for recent graduates, with assignments spanning marketing, product positioning, and strategic communication. The role is based in Calgary and follows a hybrid work model.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
Your role and responsibilities
Program Overview
ABB's Discovery Program is a two-year rotational development program designed for recent graduates eager to explore diverse career paths and gain cross-functional exposure.
As a Product Marketing Discovery Trainee, you will participate in multiple rotational assignments that provide hands-on experience in marketing, product positioning, and strategic communication across ABB's product portfolios.
About This Role
In this rotation, you will focus on product marketing initiatives, with emphasis on updating and developing Battle Cards for the Electrical Distribution Systems (ELDS) portfolio. You will work closely with marketing teams to analyze market positioning, conduct competitive analysis, and enhance product positioning strategies. This is an opportunity to understand how ABB communicates value to customers and drives market awareness for critical infrastructure solutions.
The work model for the role is: hybrid
This role is contributing to the ELDS Product Marketing team in Calgary.
You will be mainly accountable for:
- Develop and update Battle Cards for ELDS product lines, translating technical specifications into compelling market messages
- Conduct competitive analysis to identify market opportunities and positioning advantages
- Collaborate with cross-functional teams to gather insights on customer needs and market trends
- Support the creation of marketing materials that effectively communicate ABB's value propositions
- Participate in campaign planning and execution, from backlog management to final delivery
- Learn marketing analytics and campaign performance tracking
- Contribute to strategic initiatives that enhance product visibility and customer engagement
- Assist in market research and customer engagement activities
Qualifications for the role
- Recent graduate (2025-2027) with bachelor's degree in Electrical Engineering.
- Strong written and verbal communication skills with ability to translate complex information into clear messages
- Analytical mindset with ability to work with data and market insights
- Enthusiasm for learning and adaptability to work across different teams and product lines
- Attention to detail and ability to manage multiple projects simultaneously
- Collaborative approach and strong interpersonal skills
- Interest in technology, infrastructure solutions, and sustainable energy transition
- Willingness to contribute meaningfully to team objectives from day one
Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities
ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.
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