Shopper Marketer
At a glance
Mid-level General Marketing role at 3M. IN, Bangalore Kar · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Analyze e-commerce POS and campaign data to surface trends, ROI, engagement, and improvement opportunities
- Manage Amazon and Flipkart relationships while aligning account plans, inventory, pricing, promotions, and GMV goals
- Build e-commerce marketing strategies that improve visibility, acquisition, retention, and product portfolio performance
- Plan and optimize platform campaigns, using results to adjust activity and improve conversions
- Improve listings, search placement, shopper experience, and social-led digital commerce within approved budgets
What you bring
- Two to five years in e-commerce marketing or e-commerce key account management, including hands-on analytics
- A bachelor’s degree plus an MBA is required for this role
- Strong Excel capability and the ability to turn complex data into practical marketing actions
- Knowledge of e-commerce platforms, digital channels, and online shopper behavior
- Clear communication and project management skills for handling multiple initiatives and varied stakeholders
Who this fits
You’ll suit a mid-level e-commerce marketer or key account manager who can combine platform execution with business analysis. The work spans Amazon, Flipkart, campaign optimization, portfolio decisions, dashboards, and social-media-led commerce. You’ll also need to present insights to both technical and non-technical audiences while managing several initiatives at once.
From the employer
Job Description:
Key Responsibilities:
Business Analytics & Insights:
- Analyze platform POS data to identify trends, opportunities, and areas for improvement.
- Conduct in-depth campaign analysis to assess performance, ROI, and customer engagement.
- Utilize data analytics tools (Excel, Power BI, Tableau, etc.) to generate actionable insights that inform business decisions.
- Develop and maintain dashboards and reports to track key metrics and KPIs.
Account Management:
- Manage relationships with key e-commerce accounts (Amazon, Flipkart, etc.) to ensure alignment on goals and initiatives.
- Collaborate with account teams to develop and execute strategic plans that drive GMV.
- Monitor inventory levels, pricing strategies, and promotional activities to maximize sales.
Portfolio Growth:
- Develop and execute data-driven marketing strategies to increase brand visibility, customer acquisition, and retention across e-commerce platforms.
- Continuously evaluate the product portfolio to ensure it meets customer needs and aligns with the company’s strategic goals.
- Identify and implement opportunities to optimize the product mix, including SKU rationalization and introduction of new variants or categories.
Campaign Management:
- Plan, execute, and optimize marketing campaigns on e-commerce platforms to boost visibility and conversions.
- Work closely with marketing teams to ensure campaigns are aligned with brand objectives and platform strategies.
- Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.
Platform & Spend Optimization:
- Identify opportunities for improving product listings, search rankings, and customer experience on e-commerce platforms.
- Work with cross-functional teams to implement optimizations that drive sales and enhance brand presence with in stipulated budgets.
Building Digital Commerce
- Identifying opportunities outside ecommerce platforms and building digital commerce for 3M using social media platforms
Experience:
2-5 years of experience in e-commerce marketing or ecommerce KAM, with hands-on-experience in business analytics.
Skills:
- Understanding of ecommerce marketing & account management
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Deep understanding of e-commerce platforms, digital marketing channels, and online shopper behavior.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Strong communication skills, capable of presenting data and insights to both technical and non-technical stakeholders.
- Advanced proficiency in Excel and experience with data analytics tools such as Power BI and Tableau would be added advantage.
Education:
Bachelors + MBA
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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