Segment Marketer & BDM
3M Open · verified Oct 12, 2026 At a glance
Mid-level General Marketing role at 3M. CN, Shanghai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Segment markets and identify target customers, then shape campaigns for those audiences
- Build and maintain long-term relationships with key accounts, tailoring marketing to their needs
- Work with clients, partners and internal teams to advance marketing initiatives
- Analyze market challenges and adjust your approach as conditions change
- Follow safety policies, flag hazards and support ongoing improvements in workplace safety
What you bring
- A bachelor's degree or higher, with a grounding in market dynamics and marketing strategy
- Marketing experience with segmentation, target selection and campaigns aimed at specific audiences
- Strong communication and collaboration skills for working with teams, clients and partners
- Experience with adhesive or tape products and automotive suppliers is preferred, not required
Who this fits
This role suits someone who can combine market segmentation with key-account relationship work and adapt marketing approaches to client needs. Experience in adhesive or tape products, automotive suppliers and their value chain, or key-account management is preferred.
From the employer
Job Description:
1. Educational Background: A bachelor's degree or above. A solid foundation in understanding market dynamics and formulating effective marketing strategies.
2. Industry Experience: Prior experience in the adhesive or tape- related products industry is highly preferred. Familiarity with the characteristics, applications, and market trends of such products will enable quicker adaptation to the role. Familiar with Automotive related tier suppliers and value chain will be preferred.
3. Key Account Management: Candidates with experience in working with key accounts are preferred. This involves the ability to build and maintain long - term relationships with high - value clients, understand their needs, and tailor marketing approaches accordingly.
4. Marketing Skills: Proficiency in market segmentation, target market identification, and developing targeted marketing campaigns.
5. Communication and Collaboration: Excellent communication skills are necessary for interacting with cross - functional teams, clients, and partners. The ability to collaborate effectively within the organization is crucial for successful marketing initiatives.
6. Problem - Solving and Adaptability: The capacity to analyze market challenges, develop innovative solutions, and adapt to changing market conditions. A proactive and flexible approach to work is highly valued in this role.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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