Segment Marketer & BDM
3M Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at 3M. CN, Shanghai · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Segment markets, identify target customers, and shape campaigns for defined audiences
- Study leading account needs and adjust marketing approaches to fit those customers
- Work with internal teams, clients, and partners to move marketing initiatives forward
- Assess market challenges, create practical solutions, and adjust plans as conditions change
- Follow safety policies, surface hazards, and support ongoing EHS improvements
What you bring
- A bachelor's degree or higher, supported by knowledge of market dynamics and marketing strategy
- Experience with adhesive or tape products, with IoT segment familiarity especially relevant
- Background working with key accounts and understanding their needs
- Skill in market segmentation, target selection, and focused campaign development
Who this fits
You'll suit a mid-level role that combines segment marketing with business development around key accounts. It favors someone comfortable working across teams and adapting marketing responses to changing market conditions. You must provide your education and work history through a resume or the application fields.
From the employer
Job Description:
1. Educational Background: A bachelor's degree or above. A solid foundation in understanding market dynamics and formulating effective marketing strategies.
2. Industry Experience: Prior experience in the adhesive or tape- related products industry is highly preferred. Familiar with IOT related segments will be preferred. Familiarity with the characteristics, applications, and market trends of such products will enable quicker adaptation to the role.
3.Customer at the core: Candidates with experience in working with key accounts are preferred. This involves the ability to understand and analyze leading customers needs, and tailor marketing approaches accordingly.
4. Marketing Skills: Proficiency in market segmentation, target market identification, and developing targeted marketing campaigns.
5. Communication and Collaboration: Excellent communication skills are necessary for interacting with cross - functional teams, clients, and partners. The ability to collaborate effectively within the organization is crucial for successful marketing initiatives.
6. Delivery Result: The capacity to analyze market challenges, develop innovative solutions, and adapt to changing market conditions. A proactive and flexible approach to work is highly valued in this role.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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