Marketing Manager - Baby
At a glance
Mid-level General Marketing role at ZURU. Sydney · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set local marketing plans for your assigned market while contributing to global Baby initiatives with the Marketing Director
- Adapt global paid campaigns for local audiences and coordinate launches across the main marketing channels
- Improve digital campaign efficiency with the internal team, and run influencer outreach, content collection and delivery
- Coordinate PR and events with agencies, while serving as the key contact for retail partners and retail media
- Track budgets and operational tasks, share updates every two months, and turn campaign results into recommendations
What you bring
- Around four to eight years in brand marketing, gained in-house, in FMCG or at a fast-paced agency
- Strong organisation and prioritisation, with the ability to meet deadlines and stay focused under pressure
Who this fits
This manager role suits someone comfortable balancing global initiatives with campaigns tailored to a local market. It is based onsite in Sydney.
From the employer
We’re looking for our next Marketing Manager to join our Baby Team! 🌏✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
You’ll be the driving force behind one of our biggest verticals' - executing global initiatives, leading local campaigns, and managing everything from product launches to influencer seeding, digital performance, PR, and retailer partnerships, all in close collaboration with the global team!
Roles & Responsibilities
Take ownership of global Baby initiatives alongside the Marketing Director, while leading and executing local marketing strategies across your assigned market.
Drive the execution of global paid campaigns and localise content and activations to ensure cultural and market relevance
Lead the launch of new products across all major marketing channels, ensuring cohesive, high-impact execution.
Oversee digital marketing performance, working closely with the internal Digital Marketing team to optimise campaigns and improve efficiency.
Lead large-scale influencer seeding campaigns in collaboration with the global influencer team, managing outreach, content acquisition, and delivery.
Manage PR and event initiatives, including briefing agencies on editorial features, activations, and experiential marketing as required.
Serve as the primary point of contact for key retail partners, driving retail media activation and managing ongoing retail listings.
Manage and track marketing and paid media budgets, ensuring accuracy, efficiency, and alignment with strategic plans.
Oversee operational marketing tasks, including customer service coordination, marketing stock management, and invoice processing across your markets
Deliver consistent bi-monthly updates to internal and external stakeholders across relevant markets.
Lead post-campaign reporting, extract insights, and develop actionable recommendations to strengthen future brand activity.
Skills & Experience
Ideally you have 4–8 years of relevant experience in brand marketing, either in-house/FMCG, or within a fast-paced agency environment
Experience in Brand and 360 Marketing, Retail, Influencer Marketing, and Managing campaigns are highly regarded
A natural collaborator who thrives in team settings and contributes to a positive, high-performing culture
Strong organisational and multitasking skills — able to prioritise effectively, meet deadlines, and stay focused under pressure
Proactive and solutions-driven, with high energy, creativity, and a can-do attitude
Strategic thinker with a curious mindset — always seeking to understand the ‘why’ and push ideas further
A true team player who values open communication, mutual support, and building something great together
You're excited to contribute to our office culture!
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🌎 Global Opportunities
💡 Surrounded by an A Player Team
ZURU – Reimagining tomorrow 🚀
We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.
A note to recruitment agencies: Kindly do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you.
ZURU may use AI tools to help screen, assess or select applicants.
Not this one either?
Claude or ChatGPT reads the other 90,612 for you.
Get better matches →
