Marketing Manager - Baby
At a glance
Manager-level General Marketing role at ZURU. Auckland · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn global Baby plans into local campaigns, launches and retail activity, then use results to shape future work
- Coordinate product launches across marketing channels and adapt paid campaign content for local audiences
- Work with digital and influencer teams to improve paid campaigns and run seeding, from outreach through content delivery
- Brief agencies on PR and events, and work with retail partners on media activity and product listings
- Track marketing budgets, coordinate operational tasks and share campaign updates and recommendations with stakeholders
What you bring
- Four to eight years in brand marketing, either in-house FMCG or at a fast-moving agency
- Practical experience spanning full-funnel brand work, retail, influencer activity and campaign delivery
- Strong planning and prioritisation skills, with the ability to meet deadlines under pressure
Who this fits
This suits a hands-on marketing manager who can lead local execution while working with a Marketing Director, global teams and retail partners. The role is based on-site in Auckland and calls for someone comfortable working at pace.
From the employer
Position Overview
We're looking for a Marketing Manager to drive one of ZURU Edge's biggest verticals: Baby. You'll execute global initiatives and lead local campaigns end to end, covering product launches, influencer seeding, digital performance, PR and retailer partnerships. You'll work closely with the Marketing Director and our global teams.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Impact
Baby is one of the fastest-moving verticals in ZURU Edge's portfolio, and this role has a direct hand in how the brand grows in market. You'll take global plans and turn them into launches, campaigns and retail activations that land locally, and what you learn from each campaign will shape the next one. You'll sit in a tight, high-performing marketing team alongside the Marketing Director, the global influencer and digital teams, and our retail partners. Your work will show up directly in sales, share and brand strength.
How you'll help us grow
Own global Baby initiatives alongside the Marketing Director, and lead and execute local marketing strategy across your market
Drive execution of global paid campaigns, localising content and activations for cultural and market relevance
Lead new product launches across all major marketing channels, making sure execution is cohesive and high-impact
Oversee digital marketing performance, working with our internal Digital Marketing team to optimise campaigns and improve efficiency
Lead large-scale influencer seeding campaigns with the global influencer team, covering outreach, content acquisition and delivery
Manage PR and events, including briefing agencies on editorial, activations and experiential marketing
Be the primary contact for key retail partners, driving retail media activation and managing listings
Manage and track marketing and paid media budgets, plus operational tasks like customer service coordination, marketing stock and invoicing
Deliver bi-monthly updates to internal and external stakeholders across your markets
Lead post-campaign reporting, pulling out insights and recommendations that strengthen future activity
What Helps You Win Here
4–8 years in brand marketing, in-house FMCG or a fast-paced agency
Hands-on experience across 360 brand marketing, retail, influencer marketing and campaign management
Strong organisation and prioritisation: you hit deadlines and stay sharp under pressure
Proactive, solutions-driven and creative, with a curious, strategic mindset that always asks "why"
A natural collaborator who communicates openly and lifts the team around you
Think you’ve got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.
ZURU – Reimagining tomorrow 🚀
A note to recruitment agencies: Kindly do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you.
ZURU may use AI tools to help screen, assess or select applicants.
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