Marketing Director - Baby
At a glance
Director-level Marketing Leadership role at ZURU. Sydney · full-time.
Pay not stated Marketing Director salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the global brand direction, campaigns, new-product plans and packaging for local markets to adapt
- Develop the US and Canada growth approach, balancing near-term retailer sales with long-term brand strength
- Build retail growth with Walmart, Target and other US and Canadian partners alongside sales and commercial teams
- Increase training-pants awareness, trial, repeat buying and distribution, and activate licensing and expecting-parent programmes
- Approve media and retail-media plans, set budgets, balance brand and trade spend, and own commercial results
What you bring
- Bring at least ten years in brand marketing, including three years directing brands and teams at senior manager or director level
- Have grown an established consumer brand at scale, with measurable commercial results in FMCG, baby, personal care or consumer goods
- Use commissioned research to shape consumer insight, segmentation and positioning, and handle budgets and investment cases
- Have coached teams that include managers, and work confidently with sales, finance and retail partners
Who this fits
This is a senior marketing leadership role based onsite in Sydney, with responsibility for the North American team and brand performance. It suits someone comfortable moving quickly and taking ownership.
From the employer
Position Overview
We're scaling Millie Moon, our premium diaper and baby care brand, and looking for a Marketing Director to lead it globally and win in the US and Canada. You'll set the global brand platform that every market builds on, own the North American growth strategy across Walmart, Target and around 30 other US retailers, and lead the team that brings it to life. If you're a commercially sharp brand leader who loves turning insight into growth at scale, this is the role.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Impact
North America is Millie Moon's biggest opportunity, and you'll own the answer to one question: how do we win with parents there? You'll be accountable for brand strategy, investment and commercial performance across the full range, including diapers and training pants, a high-profile licensing partnership and brand fame moments that get parents talking. You'll be the senior marketing voice our retail partners know and trust, shaping decisions across Commercial, Sales, Product, Creative and Finance, and building a high-performing team that sets the standard for the brand worldwide.
How you'll help us grow
Own Millie Moon's global brand platform: positioning, campaigns, NPD and packaging that every market adapts locally
Set the US and Canada growth strategy, balancing short-term retailer growth with long-term brand equity
Lead retail growth with Walmart, Target and around 30 other US retailers, plus Canada, alongside Sales and Commercial
Grow training pants: awareness, trial, repeat purchase and distribution
Activate our licensing partnership and expecting-parent programmes, and deliver brand fame moments that build talkability
Sign off media strategy, retail media and test-and-learn plans so spend builds both brand equity and sales
Set annual budgets, balance brand and trade investment, and own the commercial outcomes
Lead, coach and grow the Millie Moon North America team, with clear direction and room to deliver
What Helps You Win Here
10+ years in brand marketing, with 3+ years leading brands and teams at Director or Senior Manager level in FMCG, baby, personal care or consumer goods
A track record of growing an established brand at scale, with measurable commercial results
Strong consumer insight, segmentation and positioning skills: you commission and apply research, not just read it
Commercial fluency: you own budgets and investment cases and partner confidently with Sales, Finance and retailers
Experience building and coaching high-performing teams, including managing managers
Think you've got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won't find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.
ZURU – Reimagining tomorrow 🚀
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