Website Marketing Operations Manager
Mid-level Marketing Operations role at Zonar. Cali · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Zonar.com in HubSpot CMS, handling pages, layouts, CTAs, metadata, navigation, redirects, and URLs
- Improve website traffic, organic search results, and conversion performance across priority pages
- Publish blogs, case studies, white papers, and resource-center materials
- Build and test campaign landing pages and thank-you experiences with Marketing Ops
- Manage agency partners, reporting, backlog priorities, and stakeholder updates
What you bring
- Strong practical experience creating and managing HubSpot CMS pages, modules, and templates
- Working knowledge of SEO, analytics, landing pages, redirects, metadata, CTAs, and conversion optimization
- Experience influencing website traffic, SEO, and conversion goals, plus familiarity with GA4 and HubSpot reporting
- Agency coordination experience, careful QA habits, project management skills, and organized documentation practices
- Fluent English for all communication and work, with judgment to execute tasks or escalate them
Who this fits
You’ll suit a hands-on manager who can balance website production, strategic ownership, prioritization, and stakeholder communication. The role works across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing, with a hybrid or remote setup in Colombia. English is required for all communication and work product.
From the employer
Website Marketing Operations Manager
About the Role
The Website Marketing Operations Manager owns Zonar's website performance, SEO outcomes, and conversion rate — keeping Zonar.com accurate, well-governed, and aligned to demand gen, product marketing, brand, and sales enablement. You'll manage the digital backlog, execute CMS updates directly, own SEO/dev agency relationships, and partner with Marketing Ops on forms, tracking, and reporting.
We're specifically looking for a HubSpot CMS expert — hands-on experience building and managing pages, modules, and templates in HubSpot CMS is a must-have.
What You'll Do
- Own and maintain Zonar.com in HubSpot CMS: pages, layouts, CTAs, metadata, navigation, redirects, and URL hygiene
- Own website traffic, SEO performance, and conversion rate; improve organic visibility and priority-page performance
- Manage the SEO and development agency relationships
- Publish and maintain blogs, case studies, white papers, and resource-center assets
- Build and QA campaign landing pages and thank-you experiences; partner with Marketing Ops on forms, tracking, and routing
- Support web performance reporting (GA4, HubSpot) and flag/investigate data discrepancies
- Maintain a prioritized website backlog and keep stakeholders updated on status
What We're Looking For
- Strong, hands-on HubSpot CMS experience — must-have
- Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization
- Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals
- Familiarity with GA4, HubSpot reporting, and campaign performance measurement
- Experience coordinating with SEO, development, or digital agency partners
- Detail-oriented QA mindset and strong project management habits
- Able to balance hands-on execution with ownership, prioritization, and stakeholder communication
- Organized with files, assets, naming conventions, and documentation
- Strong judgment on what to fix directly versus escalate
- Comfortable working across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing
- Comfortable operating in both strategic and hands-on production modes
- High level of English proficiency — all communication and work product must be in English
Location: Colombia (LATAM)
Department: Marketing
Contract Type: Indefinite
Salary: $8,000,000 – $10,000,000 COP (negotiable)
Work Mode: Hybrid/Remote
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