Paid Media Manager (Onsite)
Mid-level Paid Media role at Zipdev. Bogotá · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead and coach a small group of digital buyers or strategists
- Plan, launch, and improve integrated campaigns across social, search, display, and other channels
- Dig into channel and platform performance to guide daily campaign decisions
- Build client relationships, coordinate with internal teams and partners, and align media plans globally
- Use campaign data to improve results and strengthen team processes
What you bring
- You bring at least three years running campaigns in Google Ads and/or Facebook Ads
- Your experience covers several digital channels, with agency work strongly preferred
- You've managed or supervised people and communicate effectively with clients and teams
- You think strategically, analyze carefully, and know tools such as Google Analytics
- You hold a bachelor's degree in a related field and speak English fluently
Who this fits
You'll suit this role if you can balance hands-on campaign work with team leadership, client ownership, and cross-region collaboration. The position is full-time and onsite in Bogotá, with coordination across global teammates including North America. The hiring process includes a cognitive aptitude and typing test
From the employer
As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels and ensuring the successful execution of all digital marketing initiatives. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists towards continued growth and success.
Responsibilities include but are not limited to;
- Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists
- Oversee the planning, execution, and optimization of integrated digital marketing campaigns across various channels (e.g., social media, search, display, etc.)
- Proactively dive into every channel and platform to understand the day-to-day details, driving campaign success
- Develop and maintain strong relationships with clients, ensuring their needs and goals are met and exceeded
- Collaborate with internal teams and external partners to create and implement innovative digital marketing strategies
- Collaborate with global teammates, including North America, to align on media strategy across regions
- Analyze campaign performance data and provide actionable insights to improve efficiency and effectiveness
- Continuously refine and improve internal processes to drive team efficiency and performance
- Stay up-to-date with the latest digital marketing trends, tools, and best practices
Requirements
- 3+ years of hands-on experience on Google Ads and/or Facebook Ads platform running campaigns
- Agency experience highly preferred
- Solid background in digital marketing in multiple channels (e.g., social media, search, display, etc.)
- Proven experience in a managerial or supervisory role
- Exceptional client relationship management, communication, and people management skills
- Strong strategic and analytical thinking, with attention to detail
- Familiarity with digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
- Bachelor's degree in marketing, communications, or a related field
- Fluency in English is required
- Ability to prioritize own and others tasks based on client needs
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
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