Marketing Specialist
At a glance
Mid-level General Marketing role at ZF. Auburn Hills.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run integrated campaigns, digital programs, and go-to-market support for products and services
- Create marketing content and sales enablement materials for internal and customer-facing use
- Coordinate trainings, tradeshows, customer communications, and digital channel activity
- Use analytics and reporting to evaluate campaigns and improve program effectiveness
- Help plan marketing spend, track budgets, and identify ways to improve marketing ROI
What you bring
- A marketing, communications, or journalism degree, or equivalent relevant experience
- At least two years in marketing, digital marketing, social media, and lead generation, with three or more preferred
- Strong project management skills across internal teams and outside agencies
- Working knowledge of Microsoft Office, Adobe Creative Suite, Canva, Google Ads, SEMrush, Power BI, Salesforce CRM, and social platforms
Who this fits
This role suits a mid-level marketer who can manage campaigns, content, events, analytics, budgets, and agency coordination. You’ll work in Auburn Hills with three office days each week and travel under ten percent for trade shows and meetings.
From the employer
Req ID 91168 | Auburn Hills, United States ZF Services, LLC
What you can look forward to as a Marketing Specialist
About the tream:
ZF is a global leader in driveline and chassis technology. Whether it is a passenger car or commercial vehicle – the chassis plays a central role in safety, comfort and dynamics. ZF not only develops the essential components such as steering, braking or damping systems, the group also links all systems on board which are involved in longitudinal, lateral or vertical acceleration. This ensures a pleasantly relaxed driving experience without rough strokes – no matter whether occupants drive for themselves or are being driven autonomously.
We are looking to hire a Marketing Specialist for our Aftermarket Division in Auburn Hills, MI.
What you can look forward to as Marketing Specialist ?
- Help plan and execute integrated marketing campaigns, manage digital marketing initiatives, and support go-to-market strategies for new and existing products and services.
- Developing marketing content and sales enablement materials.
- Coordinate customer engagement events such as trainings and tradeshows, managing customer communications and digital channels, and monitoring campaign performance through analytics and reporting.
- Support marketing planning and budget management while identifying opportunities to optimize program effectiveness and marketing ROI.
- Other tasks as assigned.
- Hybrid work environment: 3 days in office.
- Ability to travel as needed for trade shows and meetings; less than 10% of time.
Your profile as Marketing Specialist:
- Bachelor’s degree or equivalent experience in marketing, communications and/or journalism.
- Minimum of 2 years of experience (preferred 3+) in marketing, digital marketing, social media, and lead generation.
- Strong project management experience working with internal teams and external agencies
- Strong business acumen with ability to track expenses, balance a budget and meet deadlines.
- Demonstrated understanding of digital marketing disciplines including creative development, platforms, media, analytics, and performance measurement including but not limited to:
-Microsoft Office Suite (Word, Excel, PowerPoint)
-Adobe Creative Suite (Premiere Pro, Photoshop, InDesign) and Canva
-Google Ads, SEMrush, Power BI, Salesforce CRM
-Social media platforms and management tools (LinkedIn, Facebook, Instagram, YouTube, Hootsuite)
Why to choose ZF at Auburn Hills, MI:
- A supportive collaborative team environment
- Annual Incentive Plan
- Paid Vacation
- 401k Plan
- Health Care Benefits
- Paid Holidays
- A strong diversity culture
- Supportive Employee Groups and community outreach activities
Be part of our ZF team as Marketing Specialist and apply now!
DIVERSITY COMMITMENT:
Diversity, Equity and Inclusion are more than just words for us. They are at the core of the ZF Way that propels our team members towards their utmost success. We strive to build and nurture a culture where inclusiveness is a natural reflex. We actively seek ways to remove barriers so that every member of ZF can rise to their full potential. We aim to embed this in our legacy through how we operate and build our products as we shape next generation mobility, safety, sustainability and social justice.
With four generations across 118 nationalities in 41 countries, ZF combines a unique variety of backgrounds, perspectives, and ideas. Together, we solve problems, drive innovation and shape next generation mobility.
Our company is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with us and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us. Requests for reasonable accommodation will be considered on a case-by-case basis. ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Equal Employment Opportunity/Affirmative Action Employer M/F/Disability/Veteran
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