Marketing Manager - Lounge by Zalando (all genders)
At a glance
Mid-level General Marketing role at Zalando. Berlin · full-time · no salary stated · we estimate €45,000–€52,000.
Zalando has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own a Paid Search or Paid Social channel, tying ROAS and CPA to revenue, margin, and acquisition
- Set channel strategy, allocate investment, and manage campaign performance across the portfolio
- Turn growth targets into investment decisions using incrementality and long-term customer value
- Work with science, analytics, creative, martech, buying, and market teams on planning and delivery
- Present channel results and strategic recommendations to senior marketing leadership
What you bring
- At least two years of hands-on performance marketing experience across a listed search, social, shopping, display, or app channel
- Strong knowledge of feeds, bidding, pixel and event tracking, and their effects on auction efficiency and revenue
- Advanced data-led decision skills, Excel or Google Sheets fluency, one BI tool, and basic SQL or Python
- Practical use of AI and automation for marketing workflows such as testing, modelling, bidding, or analysis
- Ability to connect channel results to P&L decisions and understand sign-ups, repeat buying, and customer lifetime value
Who this fits
You’ll suit a performance marketer who can own a channel commercially while working across technical, analytical, creative, and market teams. The role is based in Berlin with a hybrid model allowing up to 60% remote work weekly, and relocation support may be available by agreement. You’ll work with internal teams and external platform partners, including Google, Meta, and TikTok.
From the employer
THE ROLE & THE TEAM
Lounge by Zalando is an online shopping club for fashion and lifestyle products, serving millions of members across 24 European markets. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price.
Customers sign up with their email addresses and can shop daily curated selections of limited-time promotional deals. Unlike Zalando, we don't operate through a permanent catalog. The campaign model is a crucial differentiator and invites customers to experience Zalando's fashion credibility with the additional elements of surprise and great value for money.
We are looking for a Marketing Manager to join our performance marketing team to own one of the core Paid Search or Paid Social channels. You will sit within the Marketing team reporting to the respective Search or Social Team Lead, and act as the connective tissue between your channel and Lounge's broader marketing, science, martech, and product ecosystem.
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
P&L ownership of your channel(s) - connecting KPIs (ROAS, CPA) directly to business outcomes: Revenue, Contribution Margin, and Customer Acquisition across 24 markets.
Campaign execution and optimization across your channel portfolio, from strategy and investment allocation to day-to-day performance management.
Data-driven investment frameworks that translate Business Unit growth targets into channel-level decisions, with clear weighting for incrementality and long-term customer value.
Cross-functional contribution - partnering with Applied Science, Analytics, Brand & Creative, Martech, Buying, and Markets & Propositions in planning cycles, technology discussions, and campaign delivery.
AI and automation adoption across your workflows - from campaign automation and audience signals to data analysis - keeping pace with platform shifts and emerging best practices.
Accurate interpretation of quantitative and qualitative data into actionable customer insights and channel recommendations.
Stakeholder communication - presenting channel performance and strategic recommendations clearly to senior marketing leadership.
WE'D LOVE TO MEET YOU IF
Experience: 2+ years of hands-on performance marketing experience with expertise in at least one of the following: SEA, Google Shopping, DV360, App Install, Apple Search Ads, Smartly, Meta, TikTok, Pinterest, Snap.
Technical Depth: Strong understanding of feed management, bidding mechanics, pixel/event tracking, and how technical decisions drive auction efficiency and revenue.
Data Fluency: Advanced proficiency in data-driven decision-making; comfortable in Excel/Google Sheets and at least one BI tool (Tableau, Looker, or equivalent). Basic SQL and/or Python required.
Commercial Acumen: You connect channel performance to P&L impact and engage credibly in budget discussions.
AI Fluency: Demonstrated experience applying AI tools and automation to marketing workflows - creative testing, audience modelling, bidding automation, or data analysis - with a drive to experiment and scale.
Customer-Centric Mindset: You understand what drives membership sign-ups, repeat purchases, and long-term loyalty - not just immediate conversion metrics. You use customer segments and CLV thinking to shape channel strategy.
Communication & Stakeholder Management: You communicate clearly and in a structured way, tailor the message to the audience, and actively seek feedback to improve your work and blind spots. You build strong working relationships with internal and external stakeholders including platform partners (e.g. Google, Meta, TikTok).
OUR OFFER
27 days holiday per year (+ 1 day per calendar year, up to 30)
2 paid volunteering days per year
Hybrid working model - up to 60% remote per week
Work from abroad for up to 30 working days per year
Employee shares program
40% off Zalando, 30% off Lounge by Zalando, plus external partner discounts
Relocation assistance available (subject to prior agreement)
Family services, counseling, and support
Health and wellbeing options (including Wellhub/Gympass)
Mental health support and coaching
Biannual peer-to-peer review and access to our training platform
ABOUT LOUNGE BY ZALANDO
Lounge by Zalando is an online outlet for fashion and lifestyle products in +20 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion and lifestyle brands: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https://www.zalando-lounge.de
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