Content Strategist
At a glance
Mid-level Content Strategy role at Yes&. Remote · full-time.
Pay not stated Content Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build client content strategies and roadmaps around business goals, audience needs, and brand voice
- Create and refine SEO-informed briefs that give writers clear, audience-grounded direction
- Research keywords and prompts, then apply SEO, AEO, and GEO practices to lift organic visibility
- Shape governance through information architecture, taxonomies, audits, and models that keep content current
- Read SEO, AEO, GEO, and analytics data to recommend content to create, revise, or retire
What you bring
- Two to four years in content strategy, content marketing, SEO, or a closely related role
- Working knowledge of SEO fundamentals, including keyword research, on-page optimization, and performance analysis
- Experience supporting governance, editorial standards, content audits, or digital copywriting practices
- Strong writing, editing, organization, and deadline management across multiple clients and projects
- Comfort using CMS platforms and SEO or analytics tools such as Drupal, WordPress, Google Analytics, or Search Console
Who this fits
You’ll suit this role if you’re a few years into content work and want to grow toward senior strategy ownership. It fits someone who can balance strategic structure with precise editing while collaborating with UX, development, writing, paid media, account, and strategy teams. The role is remote and full-time.
From the employer
About the Role
Yes& is looking for a Content Strategist to help shape and execute content that works — for the people reading it and for the search engines and AI tools surfacing it. This is a great fit for someone a few years into their content career who wants to grow into a more strategic role: you've cut your teeth on content calendars, briefs, and SEO basics, and you're ready to take more ownership over strategy, governance, and how content performs across channels.
You'll partner closely with account, paid media, UX and strategy teams to plan, structure, and maintain content that's consistent, accessible, on-brand, and built to be found — by search engines, by AI search tools, and by the humans they're both trying to serve.
What You'll Do
Develop content strategies and roadmaps for client accounts, aligning content to business goals, audience needs, and brand voice
Write, edit, and optimize content briefs, ensuring deliverables are clear, SEO-informed, and grounded in audience insight
Conduct keyword and prompt research and apply SEO, AEO and GEO best practices to improve organic visibility and search performance
Help build and maintain content governance frameworks — information architecture, taxonomies, content ecosystem audits, and governance models — to keep client digital marketing content consistent and current
Analyze content performance using SEO/AEO/GEO and analytics tools, translating data into clear recommendations for what to create, update, or retire
Collaborate with user experience strategists, developers, writers, and account leads to keep content organized and on schedule
Stay current on SEO, content design, and AI search trends and help bring new thinking into client work
What You Bring
2–4 years of experience in content strategy, content marketing, SEO, or a closely related role (agency experience a plus)
Clear grounding in SEO fundamentals — keyword research, on-page optimization, content performance analysis. Experience with AEO and GEO is a plus, but not a requirement.
Experience contributing to or maintaining content strategy practices (governance models, editorial standards, content audits, digital copywriting)
Strong writing, editing, and organizational skills, with an eye for both strategic structure and line-level clarity
Comfort working with content management systems (e.g. Drupal, WordPress) and SEO/analytics tools (e.g., Google Analytics, Search Console, Semrush, or similar)
Ability to juggle multiple clients and projects, with strong attention to detail and deadlines
A collaborative, curious mindset — someone who wants to learn and grow into a senior strategist role
Nice to Have
Exposure to Salesforce or another CRM platform (e.g., Marketing Cloud, HubSpot) — certifications a plus
Familiarity with AI search tools and how they're changing content discoverability (AI Overviews, ChatGPT, Perplexity, etc.)
Experience with content taxonomy, tagging, or personalization strategies within a CMS or CRM environment
Yes& is an equal opportunity employer. We welcome applicants from all backgrounds and experience levels who are excited about the role.
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