Senior Associate, Paid Social & Programmatic

WPP Media Open · verified Aug 20, 2026

Toronto Senior Paid Social

Senior Paid Social role at WPP Media. Toronto · CA$45,000–CA$55,000 base.

SalaryStated by WPP Media

CA$45,000 – CA$55,000

Base salary for this role, in CAD per year, as published in the posting.

This role, from WPP MediaOur estimate for the market: CA$50,000–CA$98,000

Below the market median of CA$60,000 for senior paid social roles in Toronto.

Worked out from 5 postings that stated pay, median CA$60,000. Last updated Aug 20, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run programmatic campaigns in DV360, from launch and trafficking through daily optimization
Coordinate with vendors and DSP contacts on placements, delivery, negotiations, and execution issues
Help activate campaigns on Meta, Pinterest, and TikTok while building broader channel skills
Review pacing and results against client KPIs, then turn findings into clear reports and recommendations
Follow public-sector compliance rules and work with planning and account teams to keep delivery accurate

What you bring

At least one and a half years of hands-on digital media activation, preferably in an agency
Strong practical ability with DV360 and vendor-management processes
Basic knowledge of Meta, Pinterest, and TikTok plus a clear commitment to keep learning
Careful QA habits across campaign setup, tracking tags, budgets, pacing, and compliance
Confidence communicating with vendors and adapting across commercial, finance, and public-sector accounts

Who this fits

You’ll suit a detail-focused activation specialist who enjoys analysis, vendor communication, mentorship, and expanding across channels. The role is based in Toronto and uses a hybrid setup with teams generally in the office around four days a week. You’ll work across commercial tech, finance, and Ontario Government accounts, with flexibility discussions available for accommodations.

From the employer

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role – Senior Associate, Paid Social & Programmatic

We are seeking an analytical, detail-oriented, and highly motivated Senior Associate, Paid Social & Programmatic to join our activation team.

Key Responsibilities

Programmatic Activation: Lead the setup, trafficking, day-to-day execution, and optimization of programmatic media campaigns, primarily utilizing DV360.
Vendor Management & Coordination: Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage campaign delivery, and resolve execution challenges.
Paid Social Support & Upskilling: Assist with campaign execution across Meta, Pinterest, and TikTok, actively engaging in ongoing training and mentorship to expand your multi-channel skill set.
Performance Analysis & Reporting: Track, analyze, and optimize campaign pacing and performance against client KPIs, delivering clear reporting and actionable insights.
Compliance & Regulatory Standards: Navigate strict compliance, accessibility, and regulatory guidelines associated with public sector accounts like the Ontario Government.
Cross-Functional Collaboration: Partner closely with internal planning, activation managers, and account leads to ensure seamless campaign workflow and execution accuracy.

What We’re Looking For

Experience: 1.5 years of hands-on experience in digital media activation (agency experience preferred).
Platform Expertise: Strong hands-on proficiency with DV360 and vendor management workflows. Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok) is preferred, with a strong willingness to learn and upskill.
Core Attributes:
High Attention to Detail: Meticulous approach to QAing campaign setups, tracking tags, budget pacing, and compliance guidelines.
Vendor & Relationship Management: Comfortable communicating externally with vendors and publishers to drive activation success.
Curious & Mentorship-Driven: An open mind with a desire to take advantage of team mentorship and continuous learning opportunities.
Adaptability: Ability to pivot comfortably across different account types, from commercial tech and finance to public sector campaigns.
Certifications: DV360, Meta, or related digital media platform certifications are a strong bonus.

Life at WPP Media and Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

-$45,000—$55,000 CAD

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