Manager, Paid Social
Mid-level Paid Social role at WPP Media. Toronto · CA$65,000–CA$115,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run paid social programs across Facebook, Twitter, Snap, LinkedIn and Pinterest
- Build campaign approaches and delivery plans around client business goals
- Present recommendations, secure approval, and oversee campaign execution
- Track results, improve performance, and protect client media investment
- Manage client communication, revenue opportunities, and internal agency coordination
What you bring
- Hands-on experience planning and delivering paid social campaigns
- Strong knowledge of Facebook, Twitter, Snap, LinkedIn and Pinterest
- At least two to three years working in paid social
- Proficiency with Microsoft Office, especially Excel and PowerPoint
- Careful time management, technical and analytical ability, and professional client communication
Who this fits
You’ll suit a client-facing paid social role combining channel management, campaign strategy, analysis, and account communication for a global CPG beauty client. The role is based in Toronto and follows a hybrid setup, with teams typically working from the office about four days each week. Flexibility or accommodations can be discussed during the interview process.
From the employer
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Account Manager - Paid Social
Overview:
The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels for a leading CPG beauty client.
As the Account Manager, you will be responsible for the day-to-day management of a global client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.
YOUR IMPACT:
- Manage paid social media campaigns (Facebook, Twitter, Snap, Linkedin, Pinterest)
- Create, manage and execute strategic paid social plans that meet client’s goals
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on campaign strategies and tactics
- Oversee and deliver on Account Management business processes
- Forecast, generate and maximize revenue opportunities with clients
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Cross-functional campaign development with internal biddable teams as well as sister media agencies
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
- Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
- Aid in creation of new business presentations, POVs, best practices and key process documentation
YOUR QUALIFICATIONS:
- Hands on experience planning and executing paid social campaigns
- In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, LinkedIn, Pinterest)
- Great attention to detail and time management skills
- Minimum of 2-3 years of paid social experience
- Ability to interact in a professional manner and deal with clients in a fast-paced environment
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Technical and analytical mindset
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
-$65,000—$115,000 CADPlease read our Privacy Notice for more information on how we process the information you provide.