Senior Manager, Search & Website Content Strategy

WorldStrides worldstrides.com Open · verified Sep 30, 2026

United States Senior Content Strategy

At a glance

Senior Content Strategy role at WorldStrides. United States · $55,000–$85,000 base.

SalaryStated by WorldStrides

$55,000 – $85,000

Base salary for this role, in USD per year, as published in the posting.

RoleContent Strategy

SenioritySenior

LocationUnited States

Base pay$55,000–$85,000

PostedAug 31, 2026 · 4w ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the content plan for the main website and program sites, covering homepage, destination, and lead-generation pages
Shape separate website journeys for K-12 domestic, international, and performing arts audiences
Review existing pages and prioritize updates that improve accuracy, search performance, and brand consistency
Build search growth through keyword research, content gap reviews, page optimization, and internal links
Run CMS publishing and testing, coordinate site assets and UX improvements, and keep published content current

What you bring

Five to seven years working in website content strategy, digital content, or SEO
A track record of taking a website content program from planning through delivery
Strong SEO skills, including technical foundations, keyword research, and content optimization
Hands-on CMS experience and the ability to write and edit polished, on-brand copy
Use GA4, Search Console, and content performance data to guide decisions

Who this fits

This senior role suits someone who can combine website planning, SEO, editorial work, and hands-on execution. You must be authorized to work in the United States; the employer will not sponsor work authorization.

From the employer

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

WorldStrides' website is our most important marketing asset — and it is underperforming as a lead generation tool. As Senior Manager of Website Content, you will own the content strategy and execution across worldstrides.com and all program sub-sites, transforming them into high-performing, SEO-driven, conversion-optimized destinations for educators, students, and parents. You will bring together editorial strategy, SEO expertise, UX sensibility, and project management rigor to build a website content engine that drives organic traffic, captures leads, and tells the WorldStrides story at every stage of the funnel.

Responsibilities:

Website Content Strategy

Own the website content strategy across worldstrides.com and all program pages — from homepage messaging to destination content to conversion landing pages
Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey
Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency

SEO & Organic Traffic Growth

Own the SEO strategy — keyword research, content gap analysis, on-page optimization, and internal linking architecture
Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content
Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently

CMS Management & Execution

Manage the CMS day-to-day — publishing, updating, and A/B testing content across the site
Collaborate with Creative & Production on photography, video, and design assets for the site
Work with IT/Development on content improvements and UX enhancements
Maintain content governance — ensuring all published content is on-brand, accurate, and current

WHAT SUCCESS LOOKS LIKE

Organic search traffic growing quarter-over-quarter across all program areas
Website MQL conversion rate improving through content optimization and CRO
All program pages meeting brand and SEO quality standards within 6 months
Bounce rate and time-on-site improving across key landing pages

Qualifications:

5–7 years of website content strategy, digital content, or SEO experience
Demonstrated ability to own a website content program end-to-end from strategy to execution
Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization
Experience managing a CMS such as WordPress, Contentful, or similar platforms
Excellent writing and editing skills — you produce compelling, on-brand content yourself
Analytical — you use GA4, Search Console, and content performance data to make decisions
Experience in education, travel, or destination marketing content (preferred)
UX or CRO background — you have run A/B tests and interpreted user behavior data (preferred)
Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred)

Work Perks

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment

The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.

Compensation Range$55,000—$85,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.