Digital Performance Marketing Specialist
At a glance
Mid-level Performance Marketing role at woom. Vienna · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and scale global Google Ads and Microsoft Ads accounts through daily setup and optimization
- Direct agency partners on account builds, review results, and push back on bidding decisions
- Improve Performance Max, Shopping feeds, and Search campaigns through structure and monitoring
- Research keywords, manage bids, and maintain negative keyword lists as demand changes
- Test ad copy, extensions, and landing pages while investigating funnel losses and pricing pressure
What you bring
- At least four years of paid search marketing experience
- Hands-on Google Ads, Microsoft Ads, and performance analytics experience
- A track record of working with external search agencies and challenging their work day to day
Who this fits
You’ll suit a mid-level search specialist who can operate hands-on while directing external agencies. The role is based in Vienna and is full-time. You’ll also work with SEO/GEO colleagues on paid and organic search coverage and support product launches with search capture and remarketing.
From the employer
Job Summary: The "Search Expert." This specialist manages the execution and optimization of EU Paid Search campaigns in close collaboration with agency partners.
Capture high-intent demand efficiently by managing Google Ads and Microsoft Ads and steering agency execution.
Key Roles/Responsibilities
- In-House Subject Matter Expertise: Act as the dedicated in-house search specialist, working on a day-to-day basis with external SEA agencies to direct account setups, audit performance, and challenge bidding strategies.
- Account Management: Manage daily setup, optimization, and scaling of global Google Ads and Microsoft Ads accounts.
- Campaign Optimization: Structure, monitor, and optimize Performance Max (PMax), Google Shopping feeds, and Search campaigns.
- Keyword Strategy: Perform continuous keyword research, bid management, and negative keyword updates.
- Data Feed Optimization: Optimize product data feeds for Google Shopping and PMax asset groups.
- A/B Testing: Conduct A/B testing on ad copy, search extensions, and landing pages.
- Performance Tracking: Track search performance metrics and address funnel drop-offs or competitive pricing pressures.
- Campaign Support: Support product launch campaigns with targeted search capture and remarketing setups.
- Collaboration: Collaborate with SEO/GEO to harmonize paid and organic search coverage.
Qualifications
- 4+ years of experience in paid search marketing.
- Hands-on experience with Google Ads and Microsoft Ads and performance analytics.
- Experience working closely with or challenging external search marketing agencies daily.
Who we are
Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world! We are an international, multicultural team with more than 15 nationalities. With over 170 employees it can be difficult to maintain the startup atmosphere, so we place a lot of emphasis on a friendly working atmosphere and extensive onboarding.
For this position, we offer you a gross monthly salary starting at EUR 2.700 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.
We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.
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