Paid Media Associate
Entry-level Paid Media role at Westman Atelier. New York · full-time · $70,000–$80,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage paid-media creative, audience plans, approvals, and measurement across Meta, TikTok, Google, Bing, and affiliates
- You'll coordinate agencies on objectives, calendar updates, and creative delivery
- You'll write ad briefs and partner with design on effective ad formats
- You'll report campaign results, study user paths, and share clear findings with creative and content teams
- You'll run A/B tests and turn campaign data into growth and revenue opportunities
What you bring
- A related bachelor's degree in marketing, advertising, or communications
- One to two years growing performance-marketing channels, preferably for a DTC, luxury, beauty, or lifestyle brand
- Advanced ability with Microsoft Excel and Google Analytics
- Experience using ad-management or DSP tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
Who this fits
You’ll thrive if you are highly organized, analytical, attentive to detail, and able to balance luxury-brand aesthetics with performance data. This is a full-time junior role based in New York, working across brand, ecommerce, design, retention, and agency partners.
From the employer
About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
The Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented, skilled in creative research and development, and versed in best practices for performance media.
Responsibilities:
- Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across various platforms including Meta, TikTok, Google, Bing and affiliate networks.
- Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
- Create paid ad briefs and work with design teams to develop winning ad formats.
- Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.
- Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.
- Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.
- Execute A/B testing strategy that meets broader KPI goals and brand guidelines
- Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.
- Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.
Requirements:
- Bachelor’s in Marketing, Advertising, Communications or related field
- 1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.
- Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.
- Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.
- Google Ads & Meta Blueprint Certification preferred.
- Familiarity with Shopify, attribution or affiliate platforms is a plus.
- Advanced proficiency in Microsoft Excel & Google Analytics
- Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
- Agile, highly organized individual with a knack for data and brand voice.
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