Senior Marketing Manager

Weekday AI Open · verified Sep 8, 2026

On-site Bengaluru Full-time Senior General Marketing

Senior General Marketing role at Weekday AI. Bengaluru · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead integrated marketing across digital, advertising, communications, creative, and brand work
Set brand positioning, messaging, pricing, and go-to-market plans around business goals
Own marketing budgets, team goals, reporting, and campaign optimisation using performance data
Connect marketing with Sales and leadership to lift qualified leads and conversions
Build teams, guide agencies, and run campaigns, events, and brand initiatives

What you bring

Bring at least ten years in marketing, brand management, or integrated marketing, with real estate or FMCG preferred
Hold an MBA or equivalent postgraduate qualification in marketing, business management, or a related field
Have led marketing functions and multiple teams or disciplines
Use digital channels, customer insights, segmentation, and competitive intelligence to shape growth
Manage budgets, performance metrics, agencies, and stakeholder relationships with a commercial focus

Who this fits

This suits a senior marketing leader who can connect brand, digital, lead generation, and revenue outcomes in real estate or FMCG. You'll work onsite in Bengaluru in a full-time role, collaborating with Sales, senior leadership, agencies, creative teams, and other stakeholders. The role calls for someone comfortable in a fast-paced, growth-oriented environment and able to manage multiple teams or disciplines.

From the employer

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟮𝟰𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟮𝟰-𝟯𝟬 𝗟𝗣𝗔)

Experience: 10+ yrs

Location: Bengaluru, Karnataka, India

Job Type: Full-time

We are looking for an experienced and dynamic Deputy General Manager (DGM) – Marketing to lead and drive strategic marketing initiatives within the real estate sector. The role will be responsible for strengthening brand positioning, increasing market visibility, generating qualified leads, and supporting business growth through integrated marketing strategies.

The ideal candidate will bring strong leadership, strategic thinking, creativity, commercial awareness, and a deep understanding of consumer behaviour and the real estate market. You will oversee multiple marketing functions and work closely with Sales and senior leadership to align marketing initiatives with overall business objectives.

Requirements

KEY RESPONSIBILITIES

Develop and execute integrated marketing strategies across digital, advertising, communications, creative, and brand marketing.
Define brand positioning, messaging, pricing, and go-to-market strategies aligned with business objectives.
Develop and manage monthly, quarterly, and annual marketing budgets.
Establish team objectives, monitor performance, and report progress against key marketing goals.
Ensure consistent and compelling brand messaging across events, email campaigns, websites, social media, advertising, and promotional materials.
Analyse consumer behaviour, market trends, and customer segments to develop relevant personas and marketing strategies.
Identify opportunities to enter new market segments and increase brand reach and market share.
Develop strategies to leverage the digital ecosystem for brand awareness, lead generation, customer engagement, and revenue growth.
Monitor competitors, including their pricing, product launches, positioning, acquisitions, and marketing initiatives.
Partner closely with Sales teams to align marketing and sales efforts and improve lead generation and conversion.
Plan and execute campaigns, events, and brand initiatives that strengthen market presence.
Contribute to quarterly and annual business planning and align marketing priorities with organisational objectives.
Build and develop high-performing marketing teams, including workforce and hiring plans.
Evaluate campaign performance and use data-driven insights to optimise marketing investments and outcomes.
Manage external agencies, partners, and creative stakeholders as required.

WHAT MAKES YOU A GREAT FIT

10+ years of experience in marketing, brand management, or integrated marketing, preferably within real estate or FMCG.
MBA or equivalent postgraduate qualification in Marketing, Business Management, or a related discipline.
Proven experience leading marketing functions and managing multiple teams or disciplines.
Strong understanding of real estate marketing, consumer behaviour, brand building, and lead-generation strategies.
Demonstrated ability to leverage digital marketing channels and platforms to achieve brand and revenue objectives.
Strong expertise in branding, positioning, campaign strategy, customer segmentation, and market expansion.
Experience managing marketing budgets, performance metrics, and business-focused marketing outcomes.
Strong understanding of competitive intelligence, market trends, and customer insights.
Experience working with both agency and client-side environments is highly preferred.
Strong leadership, communication, presentation, negotiation, and stakeholder-management skills.
Ability to collaborate effectively with Sales, leadership, creative teams, agencies, and other cross-functional stakeholders.
Strong commercial mindset with the ability to connect marketing strategy with measurable business and revenue outcomes.
Creative, analytical, proactive, and comfortable operating in a fast-paced, growth-oriented environment.