Performance Marketing Specialist

Weekday AI Open · verified Sep 8, 2026

On-site Mumbai Full-time Mid-level Performance Marketing

Mid-level Performance Marketing role at Weekday AI. Mumbai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Plan and run paid campaigns across Google Ads, Meta Ads, programmatic, and marketplace channels
Guide campaigns from budget allocation and targeting through creative briefs, testing, and refinement
Track ROAS, CAC, CTR, CPA, and conversion rate, then turn findings into growth actions
Research audiences, competitors, and market shifts while improving attribution and measurement accuracy
Coordinate with creative, product, analytics, and tech teams, including marketplace advertising when needed

What you bring

Three to six years in performance marketing, including mandatory e-commerce or D2C experience
A record of handling substantial ad budgets and producing measurable return on investment
Practical skill with Google Ads, Meta Ads Manager, and Google Analytics 4
Strong analysis skills across spreadsheets, dashboards, and attribution tools
Clear communication and comfort working with teams across different functions

Who this fits

You’ll fit this role if you enjoy owning paid growth for a real, expanding consumer brand and turning campaign data into decisions. The job is full-time and onsite in Mumbai, with direct access to company leadership and influence over brand direction.

From the employer

This role is for one of Weekday’s clients
Salary range: Rs 900000 - Rs 1500000 (ie INR 9 - 15 LPA)

Min Experience: 3+ years
Location: Mumbai
JobType: full-time

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate will have hands-on e-commerce experience, a strong grasp of performance metrics, and the ability to translate data into actionable growth strategies.

Requirements

Key Responsibilities

Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms (programmatic, marketplace ads, etc.)
Own end-to-end campaign lifecycle: budgeting, targeting, creative briefing, A/B testing, and optimization
Monitor and report on key performance metrics (ROAS, CAC, CTR, CPA, conversion rate) and translate insights into optimization strategies
Manage and optimize marketing spend across channels to maximize ROI
Collaborate with creative, product, and analytics teams to align campaigns with business goals
Conduct audience research, competitor analysis, and market trend tracking to inform campaign strategy
Own attribution modeling and work closely with analytics/tech teams on tracking and measurement accuracy
Manage marketplace advertising (Amazon Ads, Flipkart Ads, etc.) where applicable
Stay current with platform updates, algorithm changes, and industry best practices

Qualifications

3–6 years of experience in performance marketing, with mandatory prior experience in e-commerce/D2C
Proven track record of managing significant ad budgets and driving measurable ROI
Hands-on expertise with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
Strong analytical skills; comfort working with spreadsheets, dashboards, and attribution tools
Experience with marketplace advertising platforms (Amazon, Flipkart) is a plus
Familiarity with tools like Shopify, WooCommerce, or similar e-commerce platforms preferred
Strong communication skills and ability to work cross-functionally
Experience with marketing automation or CRM tools (Good to Have)
Exposure to conversion rate optimization (CRO) practices (Good to Have)
Basic understanding of SQL or data visualization tools (e.g., Looker, Power BI) (Good to Have)

Benefits & Perks

Full ownership of a real, growing consumer brand – not a narrow function within one
Direct access to company leadership and real influence over brand direction from day one

Must-have skills

Performance Marketing, E-commerce, Google Ads

Good-to-have skills

Meta Ads Manage, rAnalytical Skills