Content Strategist
At a glance
Mid-level Content Strategy role at Weekday AI. Mumbai · full-time.
Pay not stated Content Strategist salary
growthroles summary, based on the employer's posting.
What you'll do
- Build monthly plans for both Instagram pages, setting post formats, cadence and timing
- Balance education, product, recipe, community and testimonial themes across each page
- Shape posts around launches, bundles, seasonal promotions and wellness programs
- Develop reel ideas, hooks, scripts, carousel narratives, captions and story text in a consistent brand voice
- Turn the founder’s wellness knowledge into accessible content, then brief creators and publish approved work on schedule
What you bring
- At least one year of experience
- You bring content strategy and social media skills
Who this fits
This role suits someone who can plan and create social content while coordinating designers, editors and creators. It is a full-time, on-site role in Mumbai, India.
From the employer
This role is for one of Weekday’s clients
Min Experience: 1+ years
Location: Mumbai, Maharashtra, India
JobType: full-time
Requirements
- Content calendar strategy planning
- Build and run a monthly content calendar for both Instagram pages: Eat, Breathe, Smile and Superfoods by Eat, Breathe, Smile.
- Plan the mix of reels, carousels, stories and static posts, and the posting frequency and timing for each page.
- Define content pillars such as education, product, recipes, community and testimonials, and keep the feed balanced and on-brand.
- Plan content around product launches, bundles, festive sales and wellness programs.
I D E A S , S C R I P T S A N D C A P T I O N S
Come up with reel concepts, hooks, scripts and carousel storylines suited to the brand's warm, upbeat voice.
Write captions, hashtags and story copy, and keep the tone consistent across both pages.
Work with the founder to turn her wellness expertise into simple, credible content.
C O O R D I N A T I O N A N D P U B L I S H I N G
Brief designers, video editors and creators or influencers, and review work before it goes live.
Schedule and publish posts on time, and keep the calendar updated as plans change.
Must-have skills
Content Strategy, social media
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