[Wattpad] Product Marketing Manager

Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!   Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website here.   Wattpad follows a hybrid work model, with employees working from our vibrant downtown Toronto office 3x per week.
We are looking for a creative, results-focused Product Marketing Manager to help shape how millions of people discover, experience, and connect with stories on Wattpad. This role sits at the intersection of product and brand, owning how we bring our product to market and ensuring it resonates deeply with our global community. In this role, you will report to the Head of Marketing and partner closely with Product, Research, Community, and Design teams to ensure we’re building the right experiences for evolving user needs, while staying true to our brand and fandom culture. Your mission involves a deep focus on market research, product positioning, and go-to-market strategies across the core platform and new feature launches. This role is ideal for someone who is equally comfortable thinking strategically and rolling up their sleeves to execute.

What You'll Do:

• Market and audience insights 

• Lead ongoing market, competitive, and audience research to inform product direction and positioning

• Identify emerging trends in storytelling, fandom, and entertainment consumption, translating into clear opportunities for cross-functional teams 

• Positioning and packaging 

• Define and evolve product positioning, messaging, and value propositions across the platform, ensuring consistency between product experience and brand narrative 

• Shape how features are packaged and communicated to drive adoption and engagement

• Go-to-market strategy

• Own end-to-end GTM strategy and execution for new features, experiments, and product initiatives

• Develop clear marketing plans, track success metrics, and deliver post-launch optimization strategies

• Cross-functional collaboration and influence 

• Collaborate closely with Product Managers and Designers from ideation through launch

• Ensure user needs, motivations, and market context are embedded in product and marketing decisions

• Act as the voice of our users and the market within cross-functional teams

Required Qualifications:

• 5+ years of experience in Product Marketing, preferably in B2C tech, media, or entertainment

• Proven ability to develop positioning and lead go-to-market strategies for digital products

• Strong strategic thinking paired with excellent execution skills

• Experience working closely with Product and Design teams in an agile environment

• Ability to influence stakeholders and drive alignment without direct authority

• Deep curiosity about user behavior, culture, and emerging trends

• Passion for storytelling, fandom, and entertainment - bonus points for being a Wattpadder! 

• Experience in qualitative and quantitative research approaches to help identify and validate product marketing opportunities

• Proficient in tools like Looker, Amplitude, and marketing measurement platforms 

Nice To Haves:

• Experience with community-driven platforms or creator ecosystems

• Familiarity with Gen Z audiences and digital content trends (e.g. fan culture)

• Experience with experimentation and lifecycle marketing

What we offer (For Full-Time Only): * Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals * Top industry health benefits, including vision and dental  Your own health/wellness account to spend each year * RRSP Contributions (Canada), 401K Contributions (USA) * Generous vacation and Maternity/Parental leave top-up program * Corporate discount for gym memberships for you and your family * Work from almost anywhere in the world for part of the year * Winter break shutdown and a whole lot more!   Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.   About Wattpad   Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world. What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse. What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks. How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.   Unlock the best of both worlds with a role that keeps you connected! Wattpad has a hybrid work model, where employees enjoy the flexibility to connect with colleagues and collaborate on exciting projects in person, as well as the time and space to for productive work from home. This is your opportunity to be a part of our thriving workplace culture.   Wattpad encourages candidates to apply as long as they are authorized to work in Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.   Culture and Diversity   Wattpad is an equal opportunity employer. We do not discriminate. Period.    Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.     If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.   Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have. #Wattpad