Jr. Digital Media Public Relations Specialist
On-site Harrisburg Full-time Mid-level Public Relations
Mid-level Public Relations role at webfx.com. Harrisburg · full-time · $47,500–$49,500 base.
SalaryStated by webfx.com
$47,500 – $49,500
Base salary for this role, in USD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build lasting connections with editors, journalists, and digital publishers
- Pitch story ideas and secure earned coverage, citations, mentions, and backlinks
- Shape headlines, narratives, and content direction for writers and internal teams
- Grow owned publications through editorial strategy that supports traffic and authority
- Connect media placements to client visibility, search trust, and lead generation
What you bring
- A bachelor’s degree in any field, with a GPA of at least 3.4
- Strength in networking, persuasive pitching, brand positioning, and reputation management
- Working knowledge of digital PR, earned media, SEO, backlinks, and search trust signals
- Curiosity about media trends, online culture, and publishing ecosystems
- The ability to manage multiple moving parts while keeping sight of broader goals
Who this fits
You’ll suit this role if you enjoy building media relationships, shaping story ideas, and connecting digital PR work to search visibility and client growth. The job is fully on-site at the company’s Harrisburg, Pennsylvania campus, with a start-time window between 8 and 10 a.m. Training is provided, and the role follows a promotion path into content marketing and digital publishing positions.
From the employer
Overview
The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes—brand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief–style leader—developing story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to lifeWhat You’ll Do
Build & Manage Publisher Relationships- Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications.
- Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
- Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach.
- Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.
- Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
- Help clients build trust and authority in the eyes of Google Search and AI search engines.
- Specialize in earning AI Search citations and references — a core driver of visibility in modern search experiences.
- Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.
- Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries.
- Identify emerging trends, content gaps, and timely opportunities publishers want to cover.
- Build content frameworks and creative direction for writers rather than executing all writing personally.
- Ensure all content aligns with brand voice, authority positioning, and publisher expectations.
- Actively build and manage your professional digital footprint so publishers can research and validate your expertise.
- Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack).
- Establish credibility through a history of high-quality publications and recognizable bylines.
- Represent the company and its publishing network as a polished, authoritative media partner.
- Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals).
- Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites.
- Use owned media to strengthen personal and organizational credibility with third-party publishers.
- Contribute to positioning our network as award-winning, professional, and industry-respected.
- Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation.
- Align publisher placements with broader digital marketing and SEO strategies.
- Leverage your network to secure coverage across virtually any site on the web.
- Help pioneer and scale innovative services in AI SEO and modern digital PR.
Who You Are and What We're Looking For
Education:- A Bachelor's Degree: All majors welcome!
- GPA: 3.4 or above
- Relationship building and professional networking
- Persuasive communication and pitching
- Brand positioning and reputation management
- Content strategy, ideation, and editorial direction
- Digital PR, earned media, and authority building
- Familiarity SEO, backlinks, and search trust signals
- Deep curiosity about media trends, internet culture, and publishing ecosystems
- Ability to see the “big picture” while managing many moving parts
- You think like a digital marketer, not just a publicist.
- You’re comfortable being the face behind pitches, ideas, and media relationships.
- You understand that where something is published matters just as much as what is published.
- You love influencing narratives, shaping content direction, and spotting what will resonate before it trends.
- You thrive in a role where credibility, reputation, and long-term relationships are the currency.
- You’re energized by the future of AI search, digital authority, and earned visibility.
Why This Role Matters
This role is critical to how brands earn trust in today’s search landscape. Through relationships, reputation, and standout content strategy, the Jr. Digital Media Public Relations Specialist directly impacts client growth, search visibility, and industry leadership—across thousands of digital publications every month.What You’ll Get From Us!
Comprehensive, On-the-Job Training and Career Development- Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
- All our Jr-level roles represent the first step on an upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
- Content Marketing Specialist
- Content Marketing Analyst
- Digital Publishing Consultant
- Lead Digital Publishing Consultant
- Sr. Digital Content Consultant
- This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
- $47,500 - $49,500 (potentially higher based on work experience)