Content marketer

Watershed watershed.com Open · verified Sep 10, 2026

Hybrid San Francisco New York Full-time Mid-level Content Marketing

Mid-level Content Marketing role at Watershed. San Francisco · full-time · $147,000–$164,000 base.

SalaryStated by Watershed

$147,000 – $164,000

Base salary for this role, in USD per year, as published in the posting.

This role, from WatershedOur estimate for the market: $151,625–$183,375

In line with the market median of $162,000 for mid-level content marketing roles in San Francisco.

Worked out from 8 postings that stated pay, median $162,000. Last updated Sep 9, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create longform demand-generation pieces from expert and customer interviews, webinars, and internal documents
You'll manage LinkedIn content, including posts, multimedia assets, and an employee activation approach
You'll improve search visibility and adapt core content into promotional copy, social posts, and blog articles
You'll maintain a weekly content tracker and review performance reporting with the Head of Content Strategy
You'll produce and edit multimedia content, mainly audio and video

What you bring

You've built and maintained a B2B company's social presence
You write effectively in both long and short formats and can turn source material into demand-generation content
You can handle basic audio and video editing and reuse longform work across social and blog channels
You can own a content calendar or tracking system and report on its results
You can coordinate interviews and reviews while using artificial intelligence responsibly in your workflow

Who this fits

This role suits a content marketer who combines strong writing with social strategy, content operations, multimedia work, and stakeholder coordination. You'll work from Watershed's San Francisco office four days per week, as this role is not identified as remote. Sustainability experience can help but is not required.

From the employer

About Watershed

Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

As a Content marketer at Watershed, you'll own the brand and educational content that show how our platform drives climate outcomes for customers—including through longform content for demand generation, webinar programming, and short-form content for awareness. You'll work closely with our Head of Content Strategy to plan, produce, and distribute content across formats, and you'll run the operational side of content: a tracking system and reporting practice that keeps the team's output on schedule and visible.

You will:

Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides
Own social content and strategy: Write posts and create multi-media assets for Linkedin that highlights Watershed's work, customers, and team, including developing an employee activation strategy for LinkedIn
Write content optimized for search through SEO and AEO
Write all supporting copy to promote core assets across key channels
Repurpose longform and case study content into short-form social and blog posts
Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy
Track and report on content performance with the Head of Content Strategy
Create and edit multimedia content, primarily audio and video

In any given month, the types of projects you'll work on may include:

Developing a longform piece built for demand gen
Writing copy for an interactive web asset
Creating a batch of social posts in a variety of formats repurposed from source content
Updating the content tracker on a weekly basis or giving a performance readout on content performance
Writing interview questions for a panel discussion on a webinar

You might be a fit if you have:

Experience creating and maintaining a social presence for a B2B company
Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
Basic video and audio editing skills
Experience repurposing longform content into social and blog formats
Comfort owning a content calendar or tracking system and reporting on its performance
Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts., customers, and leadership
Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production
While not required for this role, experience with sustainability is a plus

Must be willing to work from an office 4 days per week (except for remote roles)

Watershed has hub offices in San Francisco, New York, London, and Mexico City and satellite offices in Denver, Sydney, Paris, and Berlin. Where we have offices, employees are expected to be in office for 4 days per week. Certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description if so.

What’s the interview process like?

It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process.

What if I need accommodations for my interview?

At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter.