Vice President - Gaming Marketing Services

Wam Iabkey Open · verified Sep 10, 2026

United Arab Emirates Full-time VP Marketing Leadership

Leadership Marketing Leadership role at Wam Iabkey. United Arab Emirates · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the VIP Services strategy around resort marketing and guest engagement priorities
Own the VIP journey from booking through departure, with discreet and culturally aware service
Direct Coordinator and Telemarketing teams, including staffing, planning, coaching, and performance standards
Build targeted call programs to reactivate, qualify, and invite VIP and coded patrons
Track service results, budgets, and initiative returns to improve guest experience and revenue

What you bring

At least ten years in VIP services, gaming marketing, or luxury hospitality, including five in senior leadership
Experience leading multinational teams within a luxury or integrated resort
Strong knowledge of VIP relationship management and premium guest service
Working knowledge of UAE AML/CTF rules and gaming regulatory requirements
A hospitality, business, or marketing degree plus English fluency and CRM experience

Who this fits

This role suits a senior leader who can connect gaming marketing, gaming, and resort operations while managing high-touch VIP experiences. You should be comfortable leading multicultural teams, working with compliance, finance, and legal partners, and operating within UAE responsible gaming and data privacy requirements. GCC or Asia luxury gaming or hospitality experience is relevant, while Arabic, Mandarin, or Russian would be an advantage.

From the employer

About Wynn Al Marjan Island:

Wynn Al Marjan Island will be the first integrated resort in the UAE. Set to open in 2027, the resort will be located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah. The resort will offer 1,530 rooms and suites, 22 restaurants, lounges, and bars, a theater, and a beach club. It will feature multiple swimming and wading pools, water features, a five-star spa, a salon, a shopping promenade, and a celebrations and events center.

About the Position:

Wynn Al Marjan Island is currently seeking a Vice President to join the Gaming Marketing Services team.

The primary duties and responsibilities of this role are:

Define and execute the strategic direction for the VIP Services department in alignment with the property’s marketing and guest engagement goals.
Lead operational planning and resource allocation across the Coordinator and Telemarketing teams to ensure consistent and high-quality service.
Serve as the executive liaison between Gaming Marketing, Gaming, and Resort Operations to ensure alignment of VIP standards.
Contribute to executive discussions on market segmentation, service innovation, and player experience optimization.
Oversee all aspects of VIP guest journey – from trip reservation, arrival, in-house experience, and departure coordination – ensuring exceptional, discreet, and culturally appropriate service.
Manage VIP Service Coordinators to deliver a personalized, efficient, and luxury-standard guest experience.
Implement service quality measurement tools and performance indicators to track guest satisfaction.
Maintain a strong visible presence during peak VIP periods, hosting key patrons as required Lead the Telemarketing team responsible for reactivating, qualifying, and inviting VIP and coded patrons.
Develop data-driven call campaigns in partnership with Gaming Marketing Analytics.
Ensure all telemarketing activities comply with UAE data privacy, consent, and responsible gaming standards.
Ensure all VIP Service activities comply with UAE gaming regulatory frameworks, AML/CTF obligations, and responsible gaming principles.
Work closely with the Compliance, Finance, and Legal departments to ensure adherence to Policies.
Lead and mentor Coordinators, Supervisors, and Telemarketing Executives to achieve high standards of professionalism and productivity.
Establish training programs on guest relations, cultural awareness, AML, and responsible gaming.
Promote a culture of accountability, diversity, and operational excellence consistent with UAE labour laws and company values.
Prepare and manage departmental budgets, including staffing, incentives, and operating costs.
Evaluate ROI on marketing and guest acquisition initiatives in collaboration with the SVP Premium Marketing.
Analysed operational data to identify opportunities for service optimization and revenue growth.

About You:

The ideal candidate for this position will have the following experience and qualifications:

Minimum 10 years’ experience in VIP Services, Gaming Marketing, or Luxury Hospitality, including 5 years in senior leadership.
Proven record managing multi-national service teams in a high-end resort or integrated resort environment.
Deep understanding of VIP customer management, relationship marketing, and premium service standards.
Strong familiarity with UAE AML/CTF compliance and emerging Gaming Regulatory Authority frameworks.
Excellent communication and interpersonal skills with fluency in English.
Bachelor’s Degree in Hospitality, Business Administration, or Marketing.
Additional fluency in Arabic, Mandarin, or Russian highly desirable.
Experience working with CRM systems (Salesforce, IGT Advantage, or equivalent).
Regional experience in GCC or Asia luxury gaming/hospitality markets.

About Wynn Al Marjan Island’s Benefits:

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.