Sr. Discoverability (GEO / SEO) Manager

Vv Open · verified Sep 10, 2026

Plantation Full-time Senior SEO

Senior SEO role at Vv. Plantation · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the SEO and GEO plan, tying search visibility work to business goals and KPIs
Improve site structure, metadata, schemas, speed, crawlability, and indexing with web teams
Build search-focused content and linking plans across owned and third-party channels
Measure AI visibility and search performance using analytics, reporting, and SEO platforms
Align web, content, marketing, PR, paid media, and vendors around execution

What you bring

At least five years in SEO, digital marketing, or content strategy, preferably in travel, hospitality, or consumer brands
Technical knowledge of LLMs, AI agent frameworks, schema markup, and web architecture
Strong technical SEO, on-page optimization, content strategy, and measurement skills
Experience improving AI search visibility through citation tracking and answer engine optimization
Ability to influence cross-functional teams without direct authority, plus Google Workspace and analytics tool experience

Who this fits

You’ll suit this role if you can move between technical audits, AI-search strategy, hands-on CMS work, performance analysis, and leadership communication. The position is based in Plantation, Florida, with in-office Collaboration Days on Tuesdays through Thursdays and remote work on Mondays and Fridays. You’ll work cross-functionally and manage relationships with external SEO and GEO partners.

From the employer

The Gig:
We're looking for a Sr. Discoverability (GEO/SEO) Manager to own our brand's discoverability across traditional search engines and the rapidly evolving world of AI-powered platforms. As search behavior shifts toward conversational, generative, and agentic experiences, this role puts you at the heart of how Virgin Voyages is found, referenced, and trusted, whether a sailor is searching Google, asking ChatGPT, or querying Gemini for their next voyage. You'll bridge technical SEO fundamentals with forward-thinking Generative Engine Optimization (GEO) strategies, ensuring our brand doesn't just rank, but owns the answer.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

What You’ll Be Up To:
Search & AI Visibility Strategy

Own the holistic SEO/GEO strategy that ladders up to business goals and specific KPIs, working collaboratively with brand, analytics, paid media, and website teams.
Drive optimization of digital experiences for both traditional search engines and AI- powered platforms such as ChatGPT, Gemini, Perplexity, and Claude.
Lead keyword, topic cluster, and entity-based research to expand content authority and improve discoverability across search and AI ecosystems.
Design and implement internal linking, on-page optimization, and content strategies that improve engagement, rankings, and AI citation frequency.
Stay ahead of industry shifts — core algorithm updates, evolving AI search behaviors, and zero-click experiences — and pivot strategy as needed.

Technical SEO & GEO

Deliver technical SEO/GEO recommendations that improve crawlability and site architecture including: URL and navigation structure, canonicalization, crawlability, and indexability, Schema markup, structured data, and AI-readiness signals, HTML & XML sitemaps, robots.txt, Core Web Vitals, and page speed, and Title, header, image, keyword, and meta description tags
Work with web team, developers and publishers, to ensure best practice implementation.

Content Strategy & Optimization

Partner with content and product marketing teams to create search-optimized, AI-friendly content that supports the full customer journey.
Provide social SEO and GEO recommendations, connecting organic strategy with content publishing efforts across owned and third-party platforms (Reddit, forums, affiliate/paid content placements). Partner with PR on outreach strategy to expand earned visibility.

Performance & Reporting

Partner with marketing analytics to build measurement frameworks that quantify AI search visibility, answer engine performance, and overall GEO effectiveness.
Analyze performance data across platforms such as Google Analytics 4, Search Console, SEMrush, Profound, and Ahrefs to identify growth opportunities and optimize strategy.

Collaboration & Cross-Functional Influence

Influence cross-functional teams — web, content, product marketing, PR, and paid media stakeholders — to align on search strategy and ensure consistent execution.
Lead day-to-day relationships with external SEO/GEO vendors and agency partners.
Communicate complex search and AI insights in a clear, compelling way to leadership and non-technical stakeholders.

Our Ideal Teammate Will:

Bring both technical depth and strategic vision — equally comfortable in the weeds of a crawl audit and presenting a GEO roadmap to the CMO.
Be a self-starter who can flex between strategic thinking and tactical execution, comfortable navigating ambiguity in a fast-evolving landscape.
Have a genuine passion for AI-powered search and the curiosity to keep pace with how LLMs, agentic frameworks, and generative platforms are reshaping discovery.
Think in systems — connecting SEO, content, analytics, and brand into a coherent, measurable visibility strategy.
Demonstrate outstanding analytical skills and proven experience in performance optimization, with the communication skills to make data land with any audience.
Collaborate naturally while taking clear ownership; flag when support is needed and rally the right people around a shared goal.

SuperPowers Required:

5+ years of experience in SEO, digital marketing, or content strategy, preferably within a travel, hospitality, or consumer brand environment.
Technically familiar with large language models (LLMs), AI agent frameworks, schema markup, and web architecture. Comfortable making updates directly within CMS.
Expertise in technical SEO, on-page optimization, content strategy, and search performance measurement.
Experience developing strategies for AI search visibility, including citation tracking and answer engine optimization.
Demonstrated experience influencing cross-functional stakeholders — aligning teams on strategy and execution without direct authority.
Proficiency in Google Workspace; comfort with analytics and reporting tools such asGA4, Tableau, or Looker.

What Matters to Us:

At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.

Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.

Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.