Senior Manager, Marketing Services (PSU Banks)

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Overview:

Reporting To: Director, Marketing Services - India & South Asia

Role Summary:

Visa Marketing Services is a revenue-generating consulting and execution capability within Visa's Value-Added Services business. We help financial institutions drive business growth through marketing strategy, sponsorships, research, creative services, customer engagement, acquisition and portfolio activation programs.

We are seeking a dynamic Senior Manager to lead and grow Marketing Services engagements across India's Public Sector Bank (PSU) portfolio. The individual will serve as a trusted advisor to clients, identify new business opportunities, and deliver high-impact marketing programs that drive measurable outcomes including acquisitions, activation, portfolio usage, spend growth and customer engagement.

This is a client-facing leadership role requiring a blend of consultative selling, relationship management, strategic thinking, commercial acumen and flawless execution.

Key Responsibilities:

Client Leadership & Relationship Management:

• Serve as the primary Marketing Services lead for assigned PSU banking clients.
• Build senior stakeholder relationships across marketing, cards, digital banking, liabilities, assets, merchant acquiring and business teams.
• Develop a deep understanding of client priorities, growth objectives and portfolio challenges.
• Position Visa as a strategic marketing partner beyond payments.

Business Development & Revenue Growth:

• Own annual revenue targets across assigned PSU clients.
• Develop and maintain a robust opportunity pipeline across Marketing Services service lines.
• Identify opportunities to sell marketing strategy, sponsorships, research, creative services, campaign execution and customer engagement solutions.
• Drive commercial negotiations, proposal development and statement-of-work creation.
• Increase utilization of client incentives and cash-funded engagements.

Marketing Strategy & Solutioning:

• Translate client business objectives into integrated marketing solutions.
• Develop programs that drive:
  • Card acquisition
  • Activation and engagement
  • Portfolio usage and spend
  • Affluent and premium segment growth
  • Travel and cross-border usage
  • Merchant and acquiring growth
  • Product launches and repositioning
• Leverage Visa assets including sponsorships, insights, partnerships and consumer intelligence.

Project Delivery & Execution Excellence:

• Lead end-to-end project delivery from scoping through execution and measurement.
• Coordinate cross-functional teams including research, creative, media, sponsorship, product, consulting and external agencies.
• Ensure projects are delivered on time, within budget and to a high quality standard.
• Manage multiple concurrent engagements with strong attention to detail.

Sponsorships & Partnerships:

• Identify opportunities to connect PSU banking clients with relevant sports, music, travel, entertainment and lifestyle platforms.
• Develop sponsorship-led business cases linked to client objectives and measurable outcomes.
• Lead client presentations, activation planning and post-campaign reporting.

Performance Measurement & Reporting:

• Establish clear KPIs and success metrics for client engagements.
• Measure business impact and communicate outcomes to clients and internal stakeholders.
• Contribute to QBRs, annual planning and pipeline reviews.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 10-15 years of experience in marketing, consulting, banking, payments, partnerships or client management.
• Strong understanding of retail banking, cards, payments and customer lifecycle management.
• Proven experience managing enterprise clients and senior stakeholders.
• Track record of achieving commercial targets and growing client relationships.
• Experience developing and executing integrated marketing campaigns.
• Strong project management and stakeholder management skills.
• Excellent communication and presentation capabilities.

Preferred Qualifications:

• Experience working with PSU banks, large financial institutions or payment networks.
• Exposure to sponsorships, partnerships, loyalty, cards, digital banking or customer engagement programs.
• MBA from a leading institution preferred.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.