Marketing Specialist Bathroom & Wellness Italy
At a glance
Mid-level General Marketing role at Villeroyboch. Milano.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Manage the marketing budget, following spending limits and approval steps while working with brand and portfolio managers on channel plans
- Apply central brand guidance and toolkits to channel activity, directing spend toward a healthy return
- Segment customer points of sale to identify where marketing support matters most
- Coordinate display activity with internal and external sales teams, then assess its effect on product visibility and channel returns
What you bring
- You have two to three years of experience in a marketing specialist role
- You speak and write Italian and English fluently
- You bring project and budget management skills, plus the ability to influence and negotiate with partners and colleagues
Who this fits
This mid-level role suits someone who can execute centrally set marketing plans for the Italian market and work across sales, brand and portfolio teams. You need to be able to travel in Northern Italy.
From the employer
Shape & Create - And make it happen!
The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.
Want to become part of us? #shapeandcreate
The Marketing Specialist for the Italian market will drive the achievement of company objectives by executing the centrally defined marketing strategy for brands V&B and Ideal Standard.
Key responsibilities include optimizing product distribution, and leveraging marketing tools to meet short, medium, and long-term targets.
Main Responsibilities:
- Marketing Budget Management: Manage allocated marketing budget, ensuring efficient use of resources and compliance with spending limits and approval protocol.
- Partner with Brand Manager and portfolio managers (PM) to ensure the execution of the channel plan is in line the brand and portfolio plan.
- Execute based on process, toolkits and brand guidelines provided by the Central Brand & Communication team through optimising spend and deliver healthy ROI.
- Identify the most relevant POS of our customers through a structured process of segmentation.
- Collaborate with Sales Team (Internal & External) on display management in order to accelerate products visibility.
- Analyze results and ROI of any Channel impacted by display program.
Required:
- Experience 2-3 years within the role
- Fluent Italian and English language, both spoken and written.
- Strong influencing and negotiation skills to partner and engage distributors, channel partners and cross-functional stakeholders.
- Project management.
- Budget Management.
- Ability to travel North of Italy
Think outside the box with us! #shapeandcreate
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