Senior Manager Performance Marketing
At a glance
Senior Performance Marketing role at VF Corporation. EMEA > CHE > Stabio > VF Campus VF1 · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the EMEA performance plan across CRM, SEO, paid search, shopping, and paid social
- Turn segmentation data into channel tactics and personalised customer journeys
- Run agency and platform partnerships spanning Google, Meta, TikTok, YouTube, and affiliates
- Test creative, copy, landing pages, and bidding, using incrementality tools and MMM to confirm impact
- Control digital-media investment with Finance and build dashboards for rapid performance decisions
What you bring
- At least seven years directing performance marketing for a brand-led, multi-market business
- Hands-on success across SEO, PPC, paid social, affiliates, CRM, and CDP programmes
- Strong command of GA4, Google Ads, Meta Business Manager, Google Search Console, Excel, and PowerPoint
- You can work fluently with ROAS, CPC, CAC, MMM, and incrementality measurement
- Professional English plus the ability to influence senior stakeholders and lead agencies
Who this fits
You’ll suit a senior operator who can move between strategic planning and hands-on execution. The role is based on site in Stabio, Switzerland, and covers EMEA markets. You’ll work across Brand Comms, Loyalty, Merchandising, Content, Finance, and other cross-functional teams.
From the employer
The North Face EMEA is looking for an exceptional Senior Manager, Performance Marketing to join our DTC team in Stabio, Switzerland.
Live the Brand
The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.
Let's talk about the role!
As Senior Manager, Performance Marketing, you will drive digital marketing strategy and execution for The North Face in EMEA. This role is pivotal in driving The North Face’s digital growth and ensuring that TNF DTC achieves its growth objectives.
How You Will Make a Difference
- Design and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives.
- Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders.
- Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation.
- Convert consumer and audience segmentation data from Brand & VF Central into channel-level tactics and personalised journeys.
- Partner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan.
- Own CRM & CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team.
- Champion a test-and-learn culture—run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM.
- Collaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights.
- Plan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth.
- Build and automate dashboards that surface real-time results and empower rapid decision-making.
- Stay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team’s resident expert.
Skills for Success
You pair deep performance-marketing expertise with commercial acumen and collaborative drive. Ideally, you will bring:
- 7+ years leading performance marketing for a brand-led, multi-market business.
- Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP.
- Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console - plus strong Excel/PowerPoint skills.
- Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
- Exceptional stakeholder management and presentation skills; able to influence at all levels.
- Full professional English (another European language is a plus).
- Proactive, organised, and comfortable balancing strategic vision with hands-on execution.
- Demonstrated ability to lead agencies, inspire cross-functional teams and hit ambitious targets
What's in it for you?
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
- Be part of iconic lifestyle brands
- Join a multi brand and multi countries organization to drive you career forward
- International and challenging working culture
- On site gym offering health and well-being initiatives
- Discount 50% on all VF brands
- Subsidized canteen as well as break out areas offering complimentary hot drinks
About VF
VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face® and Timberland®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you.
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