Lead Analyste Data Marketing - CRM - CDI (H/F/X)
At a glance
Senior General Marketing role at Veepee. Saint-Denis.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Use customer data to recommend CRM improvements, such as managing commercial pressure and scoring member lifecycle stages
- Dig into business questions as they arise, then share clear findings with senior leaders and Codir members
- Create dashboards that help CRM campaign managers and marketing leads follow performance on their own
- Shape CRM data models and analysis-ready tables, coordinating with data specialists on accuracy and quality
- Coach analysts, set team priorities and standards, track project deadlines, and align how analytical platforms are used
What you bring
- A master’s degree in mathematics, statistics, computing or marketing with a data specialization
- At least five years working as a data analyst with a CRM analytics focus
- Strong SQL capability across data retrieval and presentation, plus DBT skills
- Advanced data visualization experience, knowledge of CRM tracking systems and data structures, and fluent English
Who this fits
This senior lead role suits a hands-on CRM analyst ready to mentor colleagues, organize workloads and present to senior decision-makers. You’ll work at the Saint-Denis office at least three days each week, with up to two days working from home.
From the employer
📄 DESCRIPTION DU POSTE
-
Data drives strategic decisions at Veepee, particularly within the Marketing department. As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team. Combining hands-on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the team
-
The missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.
-
As a lead, you will have to
-
Empower and upskill the team members, guiding their technical and functional growth.
-
Organize workloads and manage priorities.
-
Ensure methodology consistency and strategic alignment
-
Be the guarantor for data accuracy, reporting standards, and quality of communication.
-
Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them
-
🎯 MISSIONS
-
Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring). Adapt your analysis depending on the context and current problems
-
Proactively investigate ad-hoc business issues to deliver timely, context-aware diagnosis and guidance.
-
Synthesize findings into clear, concise, and structured presentations. Present your results to stakeholders, including senior management and Codir member
-
Design and deliver high-impact dashboards that empower the CRM teams to track business performance efficiently and autonomously.
-
Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads
-
Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables.
-
Coach analysts on problem-solving, data storytelling, and translating raw data into actionable business recommendations.
-
Follow project execution and ensure deadlines are met
Analysis & Recommendations:
Relevant Dashboard :
Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines.
Data integrity : Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes
Mentor analysts:
Supervise tool usage :
Supervise and standardize the team’s use of analytical and BI platforms
👉 PRÉ REQUIS
-
Master degree in Mathématiques, Statistiques, Informatique or Marketing (with a data specialisation).
-
5+ years as a Data Analyst with strong specialization in CRM analytics
-
Technical Skills
-
Proficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.
-
DBT skills
-
Advance experience with data visualization tools,
-
Familiarity with CRM tracking tools and data architectures
-
Strong analytical and problem-solving skills.
-
Excellent communication and Proven presentation &report writing skills
-
A strong appetite for supervising projects and people
-
Knowledge of e-commerce trends and CRM best practices.
-
Attention to detail and the ability to work in a fast-paced environment.
-
Fluent English mandatory
✅ AVANTAGES
👉 Prime variable
👉 Participation aux bénéfices et plan d'intéressement
👉 Bureau flexible avec au minimum 3 jours sur place et jusqu'à 2 jours à domicile
👉 Plate-forme d'apprentissage des langues en ligne
👉 Comité d’entreprise CE et ses nombreux avantages
👉 Chèques CESU et chèques vacances
👉 Accès à une restauration d'entreprise et cantine connectée
👉 Accès à la Salle de sport
❓ EN SAVOIR PLUS SUR L'ÉQUIPE
- At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision-making and to serve the business. Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends. The team is dynamic and full of great people (such as Veepee in general) .
Not this one either?
Claude or ChatGPT reads the other 92,858 for you.
Get better matches →
